In a surprising shift, the latest data on Xbox Cloud Gaming (xCloud) usage reveals that Microsoft’s streaming service is thriving not on smartphones but on Xbox Series X|S consoles and Smart TVs. The trend emerges as rumors swirl about an upcoming Xbox handheld device poised to capitalize on the platform’s growth.
According to a recent report highlighted by Windows Central, Xbox chief Phil Spencer emphasized the “dramatic growth” of cloud gaming, noting that nearly 40% of xCloud sessions now originate from living room devices. “[Cloud gaming] is no longer just a mobile-first experience,” Spencer stated, pointing to Smart TVs and Xbox consoles as key drivers. Read more about Spencer’s insights here.
A breakdown shared on social media by industry analyst @Welfare_JBP underscores this shift. Their data shows Smart TVs accounting for 32% of xCloud usage, followed closely by Xbox Series X|S (28%) and older Xbox One consoles (15%). Smartphones, once considered the primary platform for cloud gaming, lag behind at just 19%. View the detailed stats here.
Experts attribute this trend to several factors. Smart TVs offer seamless integration with services like Xbox Cloud Gaming, eliminating the need for additional hardware beyond a controller. Meanwhile, Xbox consoles leverage xCloud for instant game trials and expanded backward compatibility. As noted by GSMGoTech, Microsoft’s decision to embed xCloud directly into Xbox consoles in 2021 has paid dividends, creating a frictionless experience for existing users. Learn more about xCloud’s console integration here.
The rise of living room streaming coincides with whispers of a new Xbox handheld in development. Though unconfirmed, insiders suggest the device would prioritize cloud gaming while offering native play for Game Pass titles. Such a product could bridge the gap between mobile flexibility and console-quality gameplay, appealing to users already invested in Microsoft’s ecosystem.
As the cloud gaming landscape evolves, Microsoft’s strategy appears clear: double down on accessibility across screens while expanding hardware options. With Smart TVs and consoles leading the charge—and a potential handheld on the horizon—Xbox Cloud Gaming seems poised to redefine how players stream their favorite titles.
Stay tuned for updates on Microsoft’s rumored handheld and the future of xCloud.
