In a groundbreaking move to address the often-overlooked needs of menopausal individuals, Tesco has launched a permanent “Menopause-Friendly” bay in its stores, complete with QR codes linking to educational resources. The initiative, developed in partnership with advocacy group GenM, marks one of the first major retail efforts to normalize conversations about menopause and provide tangible support for those navigating this life stage.
A Retail First: MTick-Certified Products and Education
The dedicated section, now live in select Tesco stores, features MTick-certified products—a seal of approval from GenM indicating items designed to ease menopause symptoms. From cooling sprays to hormone-free skincare, the curated range aims to help shoppers identify solutions quickly. But the real innovation lies in the QR codes placed alongside products. When scanned, these codes direct users to health guides explaining common symptoms, from hot flashes to brain fog, and evidence-based management strategies.
“Menopause affects 51% of the population, yet it’s shrouded in stigma,” said Heather Jackson, GenM co-founder. “By embedding education directly into the shopping experience, Tesco is meeting customers where they are—no awkward conversations required.” The initiative builds on Tesco’s earlier pledge to support menopausal employees, reflecting a broader corporate commitment to inclusivity.
Why This Matters: The Invisible Gap in Healthcare
A 2021 GenM report revealed that 45% of women feel “invisible” in retail spaces when seeking menopause solutions, while 78% of employers lack workplace policies for menopausal staff. Tesco’s move taps into a booming “femtech” market, projected to reach $103 billion by 2030, as brands finally acknowledge women’s health as a priority.
The QR-linked resources also tackle cultural disparities. For instance, menopause experiences vary widely across regions—a gap highlighted by recent grassroots efforts in Africa, where initiatives like those reported by The Guardian aim to destigmatize menopause through community education.
From Retail to Workplaces: A Growing Movement
Tesco isn’t alone in this push. Institutions like Lund University are re-evaluating workplace policies, while GenM’s MTick certification has become a benchmark for menopause inclusivity. For Tesco, the bays are more than a sales strategy—they’re a statement. “If supermarkets can normalize menopause support,” said a Tesco spokesperson, “we hope others will follow.”
What’s Next?
Shoppers can find the bays in 100+ Tesco stores this month, with plans to expand nationwide. As menopause transitions from whispered topic to mainstream dialogue, Tesco’s blend of retail and education could redefine how society supports aging populations—one QR code at a time.
For more details on Tesco’s initiative, visit Retail Times or explore GenM’s resources at gen-m.com.
