In a surprising move, OnePlus has confirmed it will delay the launch of its highly anticipated second-generation foldable smartphone, the OnePlus Open 2, citing sluggish sales and a belief that the foldable market is not yet ripe for mainstream adoption. The decision, outlined in a recent company statement, signals a strategic retreat from the fiercely competitive foldable phone race, with OnePlus opting to sit out 2025’s flagship releases in the category.
A Market “Not Ready” for Foldables, OnePlus Argues
The announcement, first reported by TechRadar (source), underscores OnePlus’ skepticism about the current state of foldable smartphones. Despite the hype surrounding devices like Samsung’s Galaxy Z Fold series and Google’s Pixel Fold, the company argues that consumer adoption remains hampered by high prices, durability concerns, and a lack of compelling use cases for the average user.
“It will take time for foldables to become mainstream,” a OnePlus spokesperson stated, emphasizing that the niche appeal of these devices does not align with the brand’s broader vision. “We believe now is not the right moment to push forward with a successor.”
This stance comes despite the critical acclaim of the original OnePlus Open, launched in late 2023. Praised for its sleek design and competitive pricing, the device struggled to carve out significant market share against rivals. Industry analysts suggest that global economic pressures and consumer reluctance to invest in first-generation foldable technology contributed to its underwhelming sales.
What the OnePlus Open 2 Promised—and What’s Now on Hold
Details about the OnePlus Open 2, leaked earlier this year via GSMGoTech (source), hinted at major upgrades aimed at addressing criticisms of the original. Expected features included a redesigned hinge mechanism for improved durability, a brighter AMOLED display with enhanced multitasking capabilities, and upgraded cameras co-developed with Hasselblad. The device was also rumored to debut OnePlus’ next-gen OxygenOS tailored for foldables, promising smoother software integration.
However, with the delay, these innovations are now shelved indefinitely. OnePlus has not provided a revised timeline for the Open 2, stating only that it will “reassess the market when the time is right.”
The Foldable Conundrum: Innovation vs. Adoption
OnePlus’ withdrawal highlights a broader tension in the smartphone industry. While brands like Samsung, Huawei, and Motorola continue to iterate on foldable designs, sales remain a fraction of traditional smartphone volumes. According to Counterpoint Research, foldables accounted for just 1.6% of global smartphone shipments in 2024, though this figure is projected to grow to 5% by 2027.
Critics argue that OnePlus’ exit could stall competition, allowing dominant players to set higher prices. “The market needs more players, not fewer, to drive innovation and affordability,” said tech analyst Marina Chen. “OnePlus’ absence might slow progress.”
Yet others see pragmatism in the decision. “Foldables are still a gamble,” noted industry veteran Rajeev Singh. “By focusing on its core flagship lineup, OnePlus can allocate resources to areas where it has stronger traction, like performance-focused smartphones and AI integration.”
What’s Next for OnePlus?
The company has reassured fans that its conventional smartphone lineup, including the OnePlus 13, remains on track for a late 2025 release. Rumors suggest these devices will feature advancements in battery technology and generative AI tools.
As for foldables, OnePlus insists this isn’t a permanent exit. “We’re committed to the category long-term,” the spokesperson added. “But we refuse to release a product until we’re confident it delivers real value to users.”
For now, the foldable revolution will have to march on without OnePlus—leaving competitors to duke it out in a market that’s still finding its feet.