Smartphone photography is about to level up—again. Nubia, the ZTE sub-brand known for pushing camera innovation, has officially announced the imminent launch of its flagship Z70S Ultra, a device it claims will redefine mobile imaging. The company teased the phone’s specs and design in a social media blitz, including a showcase video on Weibo that has already racked up thousands of views.
At the heart of the Z70S Ultra is a camera system built around a 1-inch Sony IMX989 primary sensor, the largest ever fitted into a Nubia device. This sensor, paired with an f/1.6 aperture and advanced optical stabilization, promises exceptional low-light performance and detail capture. The phone also features a periscope-style telephoto lens offering 10x optical zoom and 200x hybrid zoom, alongside an ultra-wide-angle shooter with a 140-degree field of view—perfect for landscapes or tight group shots.
But hardware is only half the story. Nubia emphasizes its proprietary "Astral Image Engine" software, which uses AI to enhance dynamic range, reduce noise, and optimize color accuracy. Early leaks suggest the system could rival dedicated cameras for portrait and night photography.
Check out the official teaser here: Nubia Z70S Ultra Preview
The Z70S Ultra isn’t just about cameras. The phone sports a sleek, curved-edge design with a 6.8-inch AMOLED display boasting a 120Hz refresh rate and 3,000 nits peak brightness. Under the hood, it’s powered by Qualcomm’s Snapdragon 8 Gen 3 chipset, paired with up to 16GB of RAM and 1TB of storage. A 6,000mAh battery with 100W wired and 50W wireless charging rounds out the specs, ensuring it keeps up with heavy usage.
“The Z70S Ultra is a statement,” said Nubia’s product manager, Li Wei, in a press statement. “We’re targeting creators, travelers, and anyone who demands pro-level imaging without compromising on performance.”
The move positions Nubia to compete with camera-centric giants like Xiaomi’s 14 Ultra and Vivo’s X100 Pro. While pricing remains unconfirmed, industry analysts speculate a starting tag of around $999, with availability in China by late June and global markets shortly after.
With smartphone sales stagnating globally, Nubia’s bet on photography could either reignite consumer excitement—or get lost in an increasingly crowded field. One thing’s certain: mobile photographers now have another heavyweight contender to consider.
