If you’ve been waiting to upgrade your home theater setup, now might be the perfect moment. Two of LG’s most acclaimed 77-inch OLED TVs—the cutting-edge G4 and the fan-favorite C4—are currently discounted by up to 52% in a surprise summer sale, offering unprecedented value for premium picture quality.
Why OLED Still Reigns Supreme
OLED technology continues to dominate the high-end TV market, and for good reason. Unlike traditional LED or QLED screens, OLED panels deliver perfect blacks, infinite contrast, and lightning-fast response times, making them ideal for cinephiles and gamers alike. LG’s latest models, the G4 and C4, push these benefits even further with upgraded processors, brighter displays, and smarter features.
Meet the Stars of the Sale: LG G4 and C4
The LG G4 (OLED77G4WUA), part of LG’s premium Evo series, is a standout this year. It boasts the new Micro Lens Array (MLA) technology, which amplifies brightness by up to 150% compared to older OLED models. Combined with the α11 AI Processor, the G4 sharpens 4K content in real-time, enhances color accuracy, and supports Dolby Vision IQ for HDR that adapts to your room’s lighting.
Click here to check out the LG G4’s 52% discount on Greentoe.
Meanwhile, the LG C4 (OLED77C4WUA) remains a top pick for gamers. It packs four HDMI 2.1 ports with 144Hz refresh rates, NVIDIA G-SYNC, and AMD FreeSync Premium, ensuring buttery-smooth gameplay for PS5, Xbox Series X, or high-end PC setups. The C4 also features LG’s webOS 24 platform, offering seamless access to Netflix, Disney+, and other streaming apps via its intuitive Magic Remote.
How Deep Are the Discounts?
Retailers are slashing prices aggressively ahead of new model releases:
LG G4: Originally priced at 1,919 (52% off).
LG C4: Dropping from 1,799 (45% off).
These deals are especially notable given both TVs launched earlier this year, making the discounts rare for such recent models.
Expert Praise and Perfect Timing
Tech analysts have hailed the G4 as “the brightest OLED ever” (TechRadar), while the C4 earned Wirecutter’s nod for “best gaming TV under $2,000.” The timing aligns with Amazon Prime Day and back-to-school sales, but experts warn inventory is dwindling fast.
“OLED prices rarely dip this low on current-year models,” says David Katzmaier, a veteran reviewer at CNET. “If you’re eyeing a flagship TV, strike now—it could be months before we see similar deals.”
The Bottom Line
Whether you’re craving Hollywood-grade movie nights or lag-free gaming, LG’s G4 and C4 deliver future-proof performance at jaw-dropping prices. With the G4’s MLA brilliance and the C4’s gaming prowess, there’s never been a better time to go big.
Pro tip: Both models support LG’s sleek Gallery Design, sitting flush against your wall like a piece of art. Pair with a soundbar for a minimalist, theater-level setup.
Hurry—deals this steep won’t last. Check retailer sites like Greentoe, Best Buy, and Amazon ASAP, and brace for a viewing experience that’ll make your old TV blush. 🎬