In a bid to calm frustrated gamers and PC enthusiasts, AMD has reaffirmed that the manufacturer’s suggested retail price (MSRP) for its highly anticipated Radeon RX 9070 series graphics cards will hold firm, even as retailers grapple with widespread stock shortages. The announcement comes amid growing concerns over inflated third-party pricing and reports of empty shelves at major electronics stores.
“We understand the frustration of our community, and we’re working closely with partners to meet demand while maintaining fair pricing,” said Frank Azor, AMD’s Chief Architect of Gaming Solutions, in a recent tweet. The statement echoes AMD’s commitment to avoiding the price hikes that plagued previous GPU generations during supply crunches. However, Azor stopped short of guaranteeing uniform pricing across all retailers, noting that “market dynamics remain challenging.”
Retail Chaos and Community Reactions
Despite AMD’s assurances, brick-and-mortar and online retailers are struggling to keep RX 9070 stock on shelves. At Micro Center’s Illinois location, a viral Reddit thread documented chaotic scenes last week, with crowds lining up overnight only to find limited inventory. Similar stories have emerged from Best Buy and Newegg, where sporadic restocks sell out within minutes.
“It’s like the RTX 3080 madness all over again,” said one Reddit user, referencing Nvidia’s infamous 2020 launch. While AMD’s partnership with retailers has improved since then, supply chain delays and surging demand for AI-capable GPUs have exacerbated shortages.
Third-Party Sellers Defy MSRP Guidance
Although AMD’s official partners aim to adhere to the RX 9070’s 649–649–799 MSRP range, third-party sellers on platforms like Amazon are already listing cards at premiums. A recently tracked listing shows an RX 9070 XT model priced at $949—a 20% markup—with sellers blaming “logistics costs” and “high demand.”
“MSRP is a suggestion, not a rule,” said TechElectro analyst Maria Chen. “Until supply stabilizes, retailers with scarce inventory have little incentive to play nice.”
Nvidia’s Shadow Looms Large
AMD’s pricing pledge also arrives as competitor Nvidia continues to dominate the high-end GPU market. Nvidia’s recent RTX 50-series launch saw similar stock issues, but its focus on AI and enterprise markets has shifted priorities. For a deeper dive into how Nvidia’s strategy has evolved, GSM GoTech’s analysis highlights the company’s pivot toward data centers over consumer gaming.
Will AMD Deliver?
While AMD’s stance is a win for budget-conscious gamers, the real test lies in execution. “Promises are easy,” said Chen. “But without consistent stock, MSRP means nothing.” The company claims production is ramping up, with shipments expected to improve by late Q3.
For now, hopeful buyers are advised to monitor official retailers, set stock alerts, and avoid scalpers. As one Reddit user quipped, “Maybe by 2025, we’ll all have our GPUs… just in time for the RX 10000 series.”