Sony took center stage at CES 2025 with a major announcement—pre-orders for its highly anticipated electric car, the Afeela 1, are officially open. In partnership with Honda through their Sony-Honda Mobility venture, this marks a bold new chapter for the tech giant, blending cutting-edge technology with sleek design and a focus on sustainability.
Afeela 1: A Visionary EV
The Afeela 1 stands out for its seamless integration of Sony’s advanced entertainment, AI, and sensor technologies. Designed for tech enthusiasts, the car features over 40 sensors and cameras that enable advanced driver-assistance systems (ADAS). Personalization is a key focus, with AI-driven features like mood-responsive lighting and customizable interface themes.
The vehicle’s design emphasizes both style and function. Its aerodynamic shape is complemented by a minimalist aesthetic and an innovative front display called the “Media Bar.” This interactive feature allows drivers and passengers to display personalized messages and access key information at a glance.
Pre-Orders Are Now Live
At CES, Sony revealed that the Afeela 1 is now available for pre-order via a dedicated online platform. Customers can explore various customization options, reserve their spot, and stay informed about production updates. Shipping is slated to begin in early 2026, with the starting price expected to be around $45,000.
Learn more about the announcement on Engadget.
Pre-orders are open worldwide, with the Afeela 1 initially targeting key markets, including the United States, Europe, and Japan. Sony’s detailed online configuration tool lets customers tailor their vehicle, choosing everything from exterior colors to interior materials, battery range, and advanced add-ons. Explore your customization options here.
Where Tech Meets Sustainability
The Afeela 1 isn’t just a car—it’s a tech-packed experience. Sony envisions it as a mobile entertainment platform, offering a blend of commuting and leisure. The interior boasts a spacious cabin, multiple screens, and 5G connectivity for immersive passenger experiences.
Sustainability is another major focus. Sony and Honda are committed to environmentally friendly manufacturing practices. The Afeela 1 utilizes recycled materials and energy-efficient production methods. Powered by solid-state batteries, the vehicle offers better performance and a reduced environmental footprint compared to traditional lithium-ion batteries.
Competing in a Crowded EV Market
With the Afeela 1, Sony-Honda Mobility is stepping into a competitive field dominated by Tesla, Lucid Motors, and traditional automakers like BMW and Mercedes-Benz. However, Sony’s expertise in consumer electronics gives it a distinct edge in integrating digital lifestyles into the driving experience.
Now that pre-orders are live, the Afeela 1 is set to make waves in the EV market. For Sony, this venture represents a bold leap into the future of mobility. The Afeela 1’s blend of innovation, technology, and sustainability could redefine the electric vehicle landscape for years to come.
If you’re looking for an EV that combines cutting-edge tech with eco-friendly design, the Afeela 1 might just be the perfect choice.