The global smartphone market made a noticeable comeback in the final quarter of 2024, growing by 3% compared to the same period in 2023. This growth marks a refreshing turnaround after a prolonged period of flat or declining sales. Experts attribute this improvement to several factors, including a boost in consumer confidence, a stabilization of supply chains, and the successful launch of flagship products from leading brands.
Apple secured its spot as the top smartphone vendor for the entire year, cementing its dominance in the market. The company’s iPhone 15 series proved to be a game-changer, driving sales in major markets such as the United States, China, and Europe. With innovative features and upgraded hardware, the iPhone 15 resonated with consumers, helping Apple capture a substantial share of the premium smartphone market.
Samsung, the second-largest vendor, also delivered strong results in Q4 2024, thanks to the popularity of its Galaxy Z Fold and Galaxy Z Flip series. The company’s focus on foldable technology has paid off, with these devices gaining traction among tech enthusiasts and early adopters. Despite facing fierce competition, Samsung has maintained its reputation as an innovation leader.
Chinese brands like Xiaomi, OPPO, and Vivo also contributed to the market’s growth, though their year-over-year gains were more modest. These companies benefitted from rebounding demand in emerging markets and competitive pricing strategies. However, geopolitical challenges and intense competition in the mid-range segment presented obstacles to their expansion.
Overall, the industry’s growth highlights the resilience of the smartphone market amid global economic uncertainties. Analysts are cautiously optimistic about 2025, expecting that advancements in 5G, artificial intelligence, and foldable displays will continue to attract consumer interest.
For a deeper dive into these trends, check out the full report from Canalys: Global Smartphone Market Q4 2024.