Audio-Technica stole the spotlight at CES 2025 with the unveiling of its latest true wireless earbuds, which boast an incredible 25 hours of battery life on a single charge. This remarkable feat positions the Japanese audio powerhouse as a serious contender in the competitive wireless audio market, where battery life remains a top priority for users.
A Game-Changer in the Market
Dubbed the ATH-TWXS9, these earbuds aim to deliver the perfect blend of premium sound quality and exceptional longevity. They’re designed to stand out from competitors like Apple’s AirPods Pro and Sony’s WF-1000XM5, which typically offer just 6 to 8 hours of playback on a single charge.
What makes these earbuds truly special is their charging case, which adds an additional 75 hours of power, bringing the total battery life to an astonishing 100 hours. The case also features fast-charging capabilities, giving users an hour of playback from just a 10-minute charge.
Packed with Features
The ATH-TWXS9 isn’t just about battery life; it’s packed with cutting-edge features. It supports the latest Bluetooth 5.4 standard, ensuring a reliable and seamless connection, and is compatible with the LDAC codec, which offers high-resolution audio streaming for discerning listeners.
Another standout feature is active noise cancellation (ANC). By using advanced algorithms, these earbuds can effectively block out background noise, making them ideal for busy commutes, intense workouts, or noisy office environments. For added convenience, a transparency mode lets users hear their surroundings when needed, ensuring both safety and ease of use.
Sustainable and Durable Design
In keeping with modern eco-conscious trends, Audio-Technica has prioritized sustainability in the design of the ATH-TWXS9. The earbuds and their charging case are made from 80% recycled materials, and the packaging is fully biodegradable. This commitment to reducing environmental impact is a significant step forward for the brand.
As with all Audio-Technica products, build quality is top-notch. The earbuds are IPX7-rated, making them resistant to water and sweat—perfect for fitness enthusiasts and active lifestyles.
Explore more about Audio-Technica’s CES announcement.
Pricing and Availability
Set to launch in the second quarter of 2025, the ATH-TWXS9 earbuds will retail at $199. While they may carry a slightly higher price tag compared to some competitors, their exceptional battery life and premium features make them a worthwhile investment for those seeking high-performance earbuds.
Competition Heats Up
The wireless earbuds market is more competitive than ever, with brands like JBL also making waves at CES 2025. JBL recently introduced seven new wireless earbuds, catering to a wide range of consumers from budget buyers to audiophiles.
With its ATH-TWXS9 earbuds, Audio-Technica is setting a high bar for the competition, offering a compelling mix of innovation, sustainability, and performance. For audio enthusiasts, 2025 is shaping up to be an exciting year full of groundbreaking advancements.