Introducing the first AI-powered store locator in the mall

Al-Futtaim Properties is taking a revolutionary step towards enhancing the shopping experience by announcing the launch of the Store Locator feature, which is integrated with artificial intelligence to provide ease of navigation for visitors to Dubai Festival City Mall and Dubai Festival Plaza Mall.

This new feature, available only on the Blue Rewards app, simplifies the process of finding a store and provides mall visitors with a seamless and enjoyable shopping experience.

This means that shoppers can now say goodbye to long queues at information desks. Simply enter the name of the store you are looking for in the app or use the voice search function. Thanks to advanced AI algorithms powered by Azure AI Service, they will soon be able to reach their destination via the shortest route.

Al-Futtaim Properties is always striving to meet the expectations of its customers, and the new Store Locator feature not only identifies locations but also provides personalized store recommendations based on each customer’s interests and preferences.

In this regard, Haitham Hajjar, Director of Asset Management at Al-Futtaim Group Real Estate, said: “Advanced technologies such as artificial intelligence have contributed to the rapid development of the retail sector, so we want to be the first to invest in the retail sector.” The latest technological developments Innovations, developing developments that aim to provide convenience to customers.

Himanshu Shrivastava, Chief Technology Officer at Al-Futtaim Group, said: “This pioneering and advanced application (Blue Rewards) provides an important platform to enhance the lifestyles of customers through all its technological features, including the store locator and this new equipped development.” Through its artificial intelligence capabilities, Al-Futtaim Group demonstrates its commitment and passion to develop its business and leverage technology to increase customer loyalty and drive business growth.

You can now use this feature when visiting Dubai Festival City Mall and Dubai Festival Plaza by downloading the (Blue Rewards) application available on Google Play and the App Store.

This new function represents a qualitative shift in the world of shopping, as it combines advanced technology with the convenience that shoppers desire. With this decision, Al-Futtaim Real Estate confirms its innovative leadership in the retail sector.



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