According to a Bloomberg report, Apple plans to revive its project to develop advanced glasses based on augmented reality (AR) technology.
According to the agency, the glasses will be lighter than the company's new Vision Pro glasses and will allow them to be used comfortably throughout the day.
According to Bloomberg, Apple is developing prototypes of micro-sized glasses that would be similar in shape to Google Glass, which was introduced years ago.
Apple's augmented reality glasses could completely replace the iPhone, and Apple wants to use the experience gained from developing Vision Pro glasses to develop more products based on augmented reality technology.
Apple will use some of its Vision Pro technology in upcoming lightweight augmented reality glasses.
Apple is internally discussing launching these glasses in 2027. However, the report quoted its sources as saying that the development team still believes this date is unlikely.
Apple has not yet decided whether it wants to invest all the money needed for this major project or whether it will offer the product as an alternative to the iPhone.
Apple needs to study the benefits of augmented reality glasses and consider the fundamentals such as development costs, public interest, and the final price for customers, and it will be very cautious after weak sales of Vision Pro glasses.
It was previously reported that the company's professional team is currently focusing on developing a cheaper version of the Vision Pro glasses.
According to Bloomberg, the team will decide the feasibility of augmented reality glasses while working on other projects.
It is worth noting that the similar Google Glass project faced a number of factors that led to its failure, including the initial price of $1,500 and regulatory challenges arising from the glasses' video recording capabilities.