According to information published on the official Google blog, Google announced that it has begun testing artificial intelligence summaries that integrate ads into search and shopping results in the United States.
This announcement comes shortly after the launch of AI Snippets in search results for all users.
Google provides an example of how ads appear in AI snippets when AI-generated suggestions appear next to those snippets, and there is a new section called “Advertisers” that contains products related to AI search terms that are just one click away to purchase. Products from various online stores.
According to Google, ads in AI snippets appear if they are relevant to the search terms and information in the snippet.
The company added that advertisers who run certain advertising campaigns through Google will have their ads automatically appear in excerpts from artificial intelligence, noting that the company will continue to test new ad formats while receiving feedback from advertisers.
Google hasn't provided any specific details about when it will start testing ads in AI snippets, but this process may go against the primary goal of using AI to get quick search results and add more confusion to the experience. In its early stages.
Google recently began building “generative search experiences” into its search engine, using artificial intelligence to create enhanced, personalized search results based on user-submitted search queries. These snippets direct users to relevant websites before displaying a traditional list of links. . website.
Google promises to provide accurate and detailed summaries and results based on in-depth analysis and understanding of text and content available online. But on the other hand, some users feel that this feature may not be effective compared to traditional mechanisms for displaying results. And satisfactory. This gives them confidence in what they see and understand without having to seek the help of artificial intelligence.