Cadillac, General Motors' luxury brand, has not yet abandoned its plans to move to electric vehicles by the end of the decade, although its strategy has failed to the point that it will likely include electric vehicles as well. At least in the foreseeable future.
The company said it plans to run its electric cars and internal combustion engines side by side for many years, and announced that it will no longer seek to manufacture only electric cars before the brand's previously set deadline of 2030.
The company continues to launch electric vehicles in all sectors, but remains ready to meet the demand for vehicles with internal combustion engines and hybrid vehicles.
Following in the footsteps of parent company General Motors by introducing electric cars, Cadillac has just launched an electric car called LYRIQ.
Cadillac has several plans to introduce more electric vehicles, including the OPTIQ. Cadillac also offers an all-electric version of the Escalade called IQ, a three-row SUV called VISTIQ and the ultra-luxury handcrafted CELESTIQ.
In 2021, the luxury automaker plans to launch all-battery electric vehicle models, with the goal of becoming a 100% electric brand by 2030, Rory Harvey, global president of Cadillac, said in 2021.
Harvey has held various leadership positions at GM since then, and his predecessor remained committed to vehicle electrification until the end of the decade, although his position on Cadillac's electric vehicle plans was less clear.
John Roth, Cadillac's current global vice president, is open to the possibility of selling the brand's gasoline vehicles after 2030.
Ross did not provide details on Cadillac's updated timeline for its electric vehicle plans in 2030, but he expressed optimism about the prospects: "We intend to offer a range of fully electric vehicles by the end of the decade, and we will leave that up to everyone." “Customer.” Our leader.
Following Rose's comments, a Cadillac spokesperson said the luxury brand was moving forward with plans to introduce new electric vehicles across multiple segments, although the automaker's shift away from gasoline-powered cars may now be slower than originally planned.
Ross again pointed to the customer base as the reason behind the company's decision to change its plans for electric vehicles.
Electric vehicle sales continue to grow, even as adoption rates don't keep pace with automakers' end-of-decade plans.
It is worth noting that Cadillac is not the only company that has decided to abandon its goals related to electric cars. Bentley also announced that it will no longer commit to selling only electric cars by 2030.