Apple is taking the lead in the high-stakes AI race with ACDC, a recently emerged secret project to develop AI chips for data centers.
The iPhone maker is developing a chip for AI servers, known internally as Project ACDC.
Apple wants to improve AI applications in its data centers for future versions of its platform.
Apple is a leader in developing chips for its devices, including the iPhone, iPad, and Mac.
According to the Wall Street Journal, moving into developing AI chips for servers is a natural extension of its expertise.
The company hinted at unveiling new artificial intelligence products and developments at the upcoming World Developers Conference in June.
The next version of Safari will likely have an improved UI, improved content blocking, and an innovative AI-powered feature called Smart Search.
Apple is reportedly planning increased integration with its messaging app, so Siri is also planning a similar upgrade.
In future versions of Apple's operating system, artificial intelligence will be able to analyze the content of messages to create summaries.
Actions by competitors like Microsoft and Meta have increased the urgency to develop these AI capabilities.
Following the public impact of OpenAI's ChatGPT chatbot, these companies quickly shifted their operations to generative AI.
Microsoft benefited from early and close collaboration with OpenAI and overtook Apple to become the world's most valuable company.
Apple investors are becoming increasingly impatient, as they feel the company is lagging behind its competitors in artificial intelligence innovation.
Apple's move comes at a time when artificial intelligence technology has become a key part of business strategies across industries.
As companies increasingly focus on artificial intelligence, the technology's role in the economy is evolving, impacting everything from cloud computing to consumer electronics.
Apple is increasing its investments in artificial intelligence and plans to allocate more than $5 billion to improving artificial intelligence services over the next two years.
The company's goal is to match the technological capabilities of industry leaders by acquiring tens of thousands of AI server units.