Apple has once again reduced the price of iPhone 15 phones in China to boost sales in its largest smartphone market and respond to a strong response to new Huawei phones.
The discount is valid until the end of May and is larger than the discount offered by Apple in February of last year.
In the official Apple products section of the Alibaba Group on Tmall, the company is offering discounts of more than $300 on various versions of the iPhone 15 phones.
For example, the iPhone 15 Pro Max with 256GB storage can now be purchased for $1,200, while the base price is 10,000 yuan, or about $1,400. The company also sells basic versions of the iPhone. 15 with 128GB of storage and costs the equivalent of $630 (was $830).
Through these discounts, Apple aims to sell the current stock of iPhone 15 phones before launching the iPhone 16 phones next September.
Apple's previous price cuts are said to be in response to growing interest in the Huawei Mate 60, which was launched last August. These new discounts come in the wake of the launch of the new Pura 70 series phones from Huawei.
It is believed that the trend of Chinese consumers buying phones from Huawei and other local companies contributed to the recent decline in iPhone sales, which fell by 13% in the last quarter of 2023 and continued until the first quarter of this year.
In addition to the discounts, Apple is offering additional incentives to Chinese buyers, including interest-free financing offers and a generous trade-in program, as part of a broader program to encourage consumers to upgrade their old devices to iPhone 15 versions to increase their price. Market share in the highly competitive Chinese market.
These moves come at a time when Apple faces major challenges in global markets. The slowdown in the global economy and high inflation led to a decline in consumer spending, which negatively affected smartphone sales. Apple is trying to compensate for this decline by increasing sales in major markets such as China.