Despite some recent issues with its consumer tools, Google has released a series of updates to its AI products for cloud customers, highlighting the technology's security and suitability for enterprise use.
At the company's annual cloud computing conference in Las Vegas, the company demonstrated how its Gemini AI model can be used to create ads, defend against cybersecurity threats, and publish short videos and podcasts.
Business clients can link Gemini's query responses to reliable sources of information (so-called background knowledge).
The company recommends using Google search results as a source for AI model answers that provide high accuracy and timeliness.
Google lags behind Amazon and Microsoft in cloud computing, though the market represents one of the tech giant's best growth opportunities as its core search advertising business matures.
Google said its cloud unit will be profitable for its first full year in 2023, as the company hopes to close the gap with competitors through its artificial intelligence efforts.
After launching OpenAI's ChatGPT in late 2022, Google sees 2024 as the year the technology will take over the business world.
The race continues between the tech giants, as Microsoft-backed startup OpenAI struggles to win over enterprise customers.
OpenAI is Google's main competitor in the field of artificial intelligence.
Google's campaign comes in the wake of embarrassing setbacks in the consumer market. The Gemini model came under fire in February for producing inaccurate images in the past.
Google said during the conference that companies can use Gemini to create images for advertising campaigns and that the artificial intelligence model contains 19 different controls to help marketers ensure that the content fits their brand.
Google Cloud continues to let enterprise customers create images using Enterprise Edition templates, and no customer has complained about the results.
The company did not face any issues and no customers were affected, as Google's Enterprise Edition has the ability to control various elements such as authenticity, security, form integrity, and accountability.