Meta believes that Apple's entry into the augmented reality and virtual reality market represents a potential opportunity to increase revenues, although some companies are concerned about Apple's entry into the market because it may take a leadership position.
While there's no doubt that the Vision Pro can reignite interest in spatial computing and the use of headsets for immersive work and entertainment experiences, there are doubts about the Vision Pro's ability to succeed.
Meta believes the Vision Pro represents an opportunity for the company to capitalize on its Quest range of headphones, which are cheaper than Apple's devices.
Meta wants to position its Quest line of headphones as an Android device to compete with Apple's Vision Pro, the Wall Street Journal reports.
Prices for the Quest 2 start at $250, Quest 3 at $500, and Quest Pro at $1,000, all of which are very low compared to the price of Apple Glass.
The Vision Pro offers advanced hardware with better resolution and other features, but offers a very similar experience to other headsets, including the Meta.
Meta hopes the Vision Pro glasses will revitalize its efforts to commercialize the Metaverse concept, which has cost the company $50 billion and has not yet been widely adopted by consumers.
With the launch of Vision Pro, the company aims to help improve the performance of its glasses. Meta executives, including Mark Zuckerberg, are said to be optimistic about the launch of Vision Pro.
Company executives believe that Apple's entry into the headwear field confirms the importance of its current glasses and attracts more consumers.
Meta staff see Quest and its software ecosystem as a primary alternative to Apple's offerings in this space.
Meta hopes that its glasses will play the role that Google's Android operating system played for smartphones.
Meta executives expect the next battle to revolve around software makers, who can play an important role in developing applications that attract more users.
Vision Pro has influenced Meta's thinking as the company has focused more on mixed reality than before. Meta is focusing on offering augmented reality experiences rather than virtual reality to compete with Apple's clear focus.