Google announced a new shopping feature that uses generative artificial intelligence to help merchants quickly update product images and more easily display important business information to attract new customers.
Google merchants can categorize themselves with a new “Small Business” feature that makes it easier for shoppers to identify small stores.
This new feature makes it easier for shoppers to narrow their search when searching for small or local businesses and indicate that their support is important to them.
Stores with this new attribute will be clearly marked as small businesses in Google Maps, and products sold by these merchants will be labeled as “small business” in Google Search. These updates are available to retailers who use Merchant Center or merchant accounts.
Google says it automatically applies the “small business” attribute to certain listings based on factors like the business's web traffic, number of stores, and number of products offered. Retailers can remove this attribute through Merchant Center or merchant account settings.
Large Businesses cannot choose to display the Small Business attribute, Google relies on businesses to identify themselves.
“Merchants or individuals authorized to manage their accounts through Merchant Center or merchant accounts can enable this option,” the company said, without specifying whether protections are in place to prevent abuse of individuals by companies or merchants selling products that do not belong to them. .
The company has also expanded information cards that display details such as retailer location and number of employees to show additional shopping details, including reviews, shipping, returns, customer service information and promotions, as well as an overview of retailers' activity. With their accounts. Shared business information. Trader's room.
The company will roll out the update to retailers in the US, UK, France, Germany, Italy, Spain, India and Brazil this month.
Google also launched Product Studio, an AI-powered tool that allows marketers to make visual adjustments to product images, such as: b. Instantly remove backgrounds and enhance low-resolution images.
The tool allows users to create new backgrounds using an AI scene creation feature that turns text prompts into images to make it easier to place products in creative scenes.