X, formerly known as Twitter, has begun showing users a strange new ad format that can't be blocked or reported, Mashable reported on Friday.
The technology website indicates that issuing these advertisements gives an idea of the company's efforts to attract advertisers.
Mashable said that many X users contacted it over the past few days to report seeing a new type of advertisement on the For You tab that they had never seen before on the platform.
The site explains that these ads (X) do not allow users to like or republish them, and the form of the new ad does not mention who is behind the ad, or even that it is not an ad at all, which is how it is. It does not contain the term "advertising" usually found in advertisements.
Mashable confirmed this form of ad with a number of users on the platform, and their sole goal was to make the ad look like the user's original tweet.
The type of content being promoted in the ads examined by Mashable appears to be consistent with ads found in spam and low-quality marketing known to entice users to click on and stream below certain website posts.
One of the most popular ads shows a different image, but with the sentence: “It may seem unbelievable, but it happens every day in Dubai.” » Clicking on it takes the user to an area filled with more ads. website.
Since the billionaire Elon Musk's acquisition of X, when its name was Twitter The company sought to attract advertisers who left the platform en masse, as nearly 50 percent of major advertisers stopped advertising on it shortly after the acquisition deal was completed late last October.
Additionally, a new report from Media Matters For America says loyal advertisers are spending 90% less than they did before Musk took over the company.
Another report from Reuters said that X sales have declined every month since Musk took office.