According to Economic Korea Daily, Samsung is preparing to officially introduce cloud gaming in the Game Launcher on Galaxy phones at its developer conference scheduled for October 5.
One billion Galaxy users around the world can play popular games in real-time on their smartphones without having to buy a console or download a gaming app.
Unlike most other cloud gaming services, which typically offer games on PC and consoles, the new cloud service targets mobile gaming.
The cloud service has been slowly growing in the testing phase for several months and the company is testing a beta version of the service in North America.
The service was described as a business turning point for Samsung, as the company no longer relied on hardware sales and could achieve stable revenues.
Samsung's approach appears to be somewhat of an attempt to make up for lost in-game ad revenue due to various ad targeting restrictions in recent years.
“90% of people who express interest in content from game publishers through ads never engage in the game,” Samsung said in August.
“We believe cloud streaming can benefit mobile game publishers by eliminating downloads, installs and app store visits, which can significantly reduce the inefficiency of pipelines and models,” he said. she added.
The company is discussing ways to cooperate with international game developers to attract a wide range of games. Samsung does not plan to charge users a separate subscription fee.
However, users must pay the company to use cloud gaming services or some popular games through the platform. Gaming companies can expand their customer base by selling an estimated 10 billion Galaxy devices worldwide.
Samsung plans to charge gaming companies lower platform service fees than Apple and Google. Samsung, which is facing a difficult year financially due to falling smartphone sales, is trying to boost sales of its own devices through advertising and cloud gaming.