Mozilla has announced the integration of Fakespot, an online product review verification service, into the popular Firefox browser.
The company acquired the Fakespot service earlier this year, then announced its integration into the Firefox browser, which it says will appear in the “Firefox 120” version, scheduled to be launched late next year. November.
Firefox began testing the new feature after integrating it into the browser to display product reviews on popular e-commerce sites such as Amazon, Best Buy, and Walmart.
This feature evaluates reviews to determine how reliable they are and whether they come from real, trustworthy customers or biased paying customers.
This feature assigns rating grades from “A” to “F” based on a complex analysis mechanism, where A and B are strong ratings, C are mixed ratings, and D and F are weak ratings. It is reliable and helps users identify and judge fake reviews. Make informed purchasing decisions without being influenced by them.
Comment checking is automatically enabled in Firefox on startup, but users can manually disable it if necessary.
Mozilla said the new feature will work over the OHTTP protocol, which prevents Mozilla from linking users to products it reviews. He adds that the feature is lightweight and does not negatively affect browsing speed or browser performance, in addition to being free.