The Leica M11-P, the first camera with a secure metadata system called Content Data, is the result of the efforts of the Content Authenticity Initiative, a group of creative experts, technical experts, journalists and activists. C2PA works with C2PA to lead global efforts to combat digital disinformation. C2PA is the exclusive and trusted alliance that writes the standards and technical specifications that serve as the foundation for global content sources.
Content data systems have emerged in response to the increasing misuse of generative AI systems to generate and spread disinformation online.
“The launch of the Leica M11-P supports our goal of giving photographers around the world the ability to attach content data to their images as they are shot, and thus the ability to create and preserve chains of authenticity from around the world,” said a press release. camera to the cloud while allowing photographers to maintain a degree of control over their art, story, and context.
He added: “For the first time in four years, this camera fulfills the Content Authenticity Initiative’s vision of transforming the principles of trust and provenance into consumer-level technology.”
The content data system captures specific metadata about the image and uses an encryption key to store this data in a secure record embedded in the image itself. This metadata includes the type of camera the photo was taken with, geographic location, time, and other details about the photo. picture.
This data can be easily checked online or via the Leica FOTOS app. If someone later edits the image, the changes are saved to the history and each time the image is posted on the social media platform, the updated history is recombined with the image in the database. CDS data.
Users who find this image online can click on the commercial registry icon in the corner of the image to view all of this unique historical information, providing a clear data link back to the original photographer of the image.
Leica offers the M11-P with a 60-megapixel back-illuminated CMOS sensor, Maestro III processor, and 256GB of internal memory for $9,480.