Ericsson captured the attention of visitors to GITEX Global 2023 at its booth in Hall 21 with a unique demonstration highlighting the features and benefits of network slicing in 5G networks for telecommunications service providers and consumers.
The solution presented by the company emphasized to visitors the possibilities of immersive fan participation in club sports activities, especially in football, and the business opportunities offered by network slicing and application programming interface (API) integration into 5G networks.
By combining standalone 5G capabilities with network slicing technology and application programming interface (API) openness, telecommunications service providers can deliver new immersive experiences for sports fans, opening up new revenue streams.
At the GITEX stand, Ericsson demonstrated how a sports fan app that supports these technical features can provide gaming features, user-controlled cameras, game replay and subscription levels to enhance personalized experiences as well as internal purchases and promotions.
Thanks to these advanced solutions, sports clubs now have the opportunity to explore a wide range of direct fan engagement models by working with specialist technology and communications partners. In addition to ideas to increase engagement in stadiums and on the pitch, there is huge potential to generate new revenue for all fans, and in this fast-growing sector, Ericsson is committed to delivering the best experience wherever and whenever possible. Network slicing, standalone 5G, and open APIs are important tools for CSPs to deliver this unique experience, and they will generate significant new subscription revenue through the “add-ons” they offer based on the size of their fan base, not the size of their core user fans. Game.
To further highlight the benefits of network slicing and the ability to improve customer experience, Ericsson introduced the “5G Extended Reality Learning Experience.”
In addition to the network retail demonstrations, a live on-ground demonstration titled “Sustainable Planet” demonstrated the importance of connectivity in building a more inclusive and sustainable world, highlighting Ericsson’s commitment to providing connectivity for a sustainable future.