Ericsson and Du, a subsidiary of Emirates Integrated Telecommunications Company, signed a partnership agreement at GITEX 2023 to offer (Ericsson Connected Recycling Platform) as a (Software as a Service) SaaS in the UAE, with the aim of creating a sustainable environment for design. The future and eliminating the impact of old equipment on the environment. Non-electronic or non-electrical networks.
Ericsson's Connected Recycling Platform is a comprehensive waste monetization platform that provides end-to-end traceability, transparency and optimization. Additionally, the platform provides robust sustainability reporting to gain valuable insights into recycling that can help improve operations and enable recycling. The platform integrates and organizes external data sources, stores data securely, and provides robust big data management to enable deep data analysis and efficiency across the value chain.
Karim Benkirane, Executive Director of Commercial Affairs at du, said: “Sustainability is one of the core values on which our corporate culture is based and aims to provide real value to everyone, whether our customers, our company or our clients.” Our environment. We are committed to strengthening collaboration with partners who share our vision for a sustainable future, and our collaboration with Ericsson to launch the Ericsson Connected Recycling Platform in the UAE reflects our efforts and efforts to promote sustainable practices and achieve goals, which are in line with the UAE’s vision. National Goals Green Agenda 2030. “Our partnership with Ericsson reinforces our commitment to driving positive change and ensuring a more sustainable future for all.”
“Ericsson believes that what we do today lays the foundation for the future,” said Nicholas Blixel, Ericsson Vice President and Head of the Middle East and Africa GCC region. The platform enables circular sustainability, stimulates innovation, supports sustainability and unlimited connectivity. We are pleased to work with du to launch the platform in the UAE in line with the UAE National Green Agenda 2030 and contribute to a more sustainable economy and development in the UAE. "
Unlike the company's own product recycling programs, Ericsson's connected recycling platform provides the ability to streamline waste operations, increase recycling rates, increase operational efficiency through real-time information, and reduce environmental footprint by reducing waste generation to support recycling and reuse. Circular sustainability.