Post, the alternative application for the X platform (formerly Twitter), aimed at publishers, has arrived on the Android operating system with new tools that will make it easier for content creators to publish the content of their newsletters through the platform.
This way, authors have more opportunities to monetize their existing publications thanks to the Post's micropayment system, which allows users to pay a small fee to read individual items of the feed.
To date, the company has signed more than 100 publishing partners through its platform, including: Fortune, The Independent, Insider, The Los Angeles Times, NBC News, Politico, Reuters, MIT Technology Review, USA Today, Wired, World Politics Review, CNN, Semaphore, Mashable, The New Yorker, Yahoo Finance and many more.
However, new authoring tools will make publishing more accessible to small publishers, including individual newsletter authors.
To take advantage of this feature, a unique setup process is included in the app that allows content creators to record their content and automatically distribute it through the publishing platform, similar to importing an RSS feed.
The company says 115 creators are using Post at launch to discover and leverage new tools, and it expects more creators to join once the tools are generally available.
Post, founded by CEO Noam Bardin, who previously worked at Google Waze, uses a micropayment system where users can buy a series of "points" in a package that they use to pay for access to news articles on Facebook.
For example, 300 points are $4.20, but you can buy up to 10,000 points to get a 9.5% discount for $126.70.
The post generates revenue by taking a small cut of these sales, and Bardeen has previously stated that the average CPM a publisher receives from the post platform is $25 for paid posts.
It should be noted that in addition to desktop, the Post app is also available for Apple iOS.
All three platforms offer many new features, including native video uploads, push notifications, trending topics, advanced editing tools, sharing features, and auto-save.