Demand for the iPhone 15 remains strong among Apple customers in China despite the government ban on iPhones and strong competition from local smartphone manufacturing technology companies led by Huawei.
Local newspapers monitored queues of Chinese customers in front of many iPhone stores, as the American company owns about 45 affiliated stores in China.
Data from JD.com, one of China's largest online retailers, shows that sales of new iPhone 15 phones rose 250% in the first two hours of sales compared to last year.
JD.com has a large distribution network in the Chinese market, with more than 4,000 Apple product sellers cooperating with it.
Local Chinese media reported that despite the price increase, orders for iPhone 15 mobile phones in lower-tier cities increased by 600%.
Market analysts say that the average selling price of smartphones in China exceeds $450, and it is expected to rise further in the coming period as Chinese consumers tend to buy more expensive high-end smartphones.
Apple's sales in China rose 8% in the last quarter despite a decline in the global smartphone market.
Apple launched its new iPhone 15 for the Chinese market, and at the same time the Chinese company Huawei launched its new Mate 60 series of phones with many new improvements.