A new report from market research firm Canalys highlights that the PC market is showing promising signs after the recent difficulties the market has faced.
PC shipments in the United States remained lower compared to last year, but the decline in shipments showed signs of slowing, the company said.
In fact, Canalys estimates that the market could recover by the end of the year.
The report shows that US PC shipments fell 5.8% year over year to 18.2 million units in the second quarter of 2023.
Desktop computers were the hardest hit, but laptops performed relatively well, with 15.2 million units shipped, which Canalys attributed in part to a rebound in demand for Chromebooks running Chrome OS. ) ChromeOS from Google, in education.
“One of the key areas that has contributed to the increase in (sales) volume, supported by the recent wave of federal funding and before the increase in licensing costs, is the recovery in demand from educational institutions,” said Ishan Dutt, the school’s principal. Analyst at Canalys. Operating System (Chrome or S)".
Chromebooks sold about 4.7 million units, representing about 31% of total laptop shipments.
It was also noted that the commercial sector is also holding back the market as more consumers are no longer prioritizing purchasing new devices amid the ongoing economic uncertainty.
Among the top five vendors, Apple is seeing the strongest year-over-year growth at 32.6%, and a recent report shows that companies and employees are starting to prefer Macs over other personal computers.
For comparison, Acer device sales decreased by 20.3% in the second quarter of 2023 compared to the second quarter of 2022.
More broadly, the same trend applies to global PC shipments, and while fewer countries are willing to spend the same amount on PCs as the United States, signs of a decline are beginning to appear, with the market down 11.5% in one year.
Emerging markets can provide ideal opportunities to upgrade before demand surges, causing prices to rise.