Google is relaunching its Get The Message advertising campaign, which it launched last year to pressure Apple to adopt the Rich Communications Services (RCS) messaging protocol after the launch of the iPhone 15 series, with a choreographed music video, aimed at promoting Apple. To provide RCS.
Google has released new content and a video announcing a fake iPager tool that stifles innovation and uses outdated technology to send text messages between platforms.
“iPager uses traditional messaging technology, just like Apple uses to send text messages with Android, and has all the features you know: no encryption, broken group chats, low-res photos and videos, and 'bubble,'” Google's description of YouTube videos . The famous green.
She added: “Although the problems Apple has caused with SMS are real, this is not the case with iPager. Let's make SMS better for everyone, and help Apple get messages and move to RCS.
RCS is a new Internet messaging standard designed to replace legacy technologies such as SMS and offers a number of improvements including end-to-end encryption, read receipts, and the ability to share high-resolution photos and videos. Mobile phone manufacturers like Samsung have already adopted RCS technology.
The iMessage platform provides similar functionality for messages sent between other iMessage users, which makes Android users find green message bubbles in unencrypted group messages annoying, which is common in countries like the United States, where more than half of the news is real Problem: The population uses iPhones.
Apple's commitment to the iMessage platform angered Google, which has long tried to push Apple to adopt the RCS service without achieving any tangible results, and Hiroshi Lockheimer, Google's senior vice president, criticized Apple last January for endangering the user experience. client.
Apple has not changed its position, with Tim Cook saying last year: “Anyone who is frustrated by the green information bubble should buy an iPhone.”
Apple views the iMessage platform as a key customer retention service in its ecosystem and believes porting iMessage to Android would do more harm than good. Therefore, providing an iMessage-like experience to Android users by offering RCS is not a top priority for Apple.