Meta is working on a new version of his smart glasses. Among other things, the updated model will add the ability to broadcast live video to viewers who can then reply back to you.
With 90% of buyers abandoning 2nd generation smart glasses after purchase, Meta is thinking about how to convince customers to buy 2nd generation smart glasses.
The Wall Street Journal reported earlier this month that Meta and EssentialLuxottica have sold only about 300,000 trophies.
And internal company documents show that the second-generation Ray-Ban Stories glasses let you broadcast video directly to Facebook and Instagram and viewers can whisper in your ear.
Broadcasters communicate with viewers, while the glasses transmit audio feedback through the built-in headphones. In the past, the Meta has relied on Instagram influencers to promote Ray-Ban Stories, and this new feature could resonate with that audience.
The glasses have better cameras and longer battery life. The main reason for testing is that Meta intends to add live streaming capabilities to its smart glasses.
Mita continues to work with eyewear giant EssilorLuxottica to produce Ray-Ban-branded smart glasses. Existing legacy models are being phased out and updated models offer a variety of new tire options.
One such option included EssilorLuxottica's application to register a new Ray-Ban Skyler trademark, which was filed earlier this year.
Three years ago, Meta and EssentialLuxottica announced a multi-year partnership that will launch Ray-Ban Stories in September 2021.
The current generation of Ray-Ban Stories glasses can take photos and short videos, but not live broadcasts.
Referring to the device update, Meta's CTO Andrew Bosworth said, "I love the Ray-Ban Stories glasses that are launching today, but the glasses in development are much more exciting and we'll get them soon."
Privacy is a major concern for the company, as the current generation of Ray-Ban Stories glasses feature LED lights designed to alert passersby that someone is recording with the device, but the solution isn't perfect.
European regulators have expressed concern about the lack of brightness in LEDs. Humans can also block out light with tape or paint.
Meta has informed Spectacle owners that these actions violate their terms of service and that there is no way to enforce these terms on current generation devices, but this could change in the next version as the Spectacles will stop taking pictures when the LED lights up. playback and video. The light has changed.
The latest generation of Ray-Ban Stories has a built-in speaker, can be used as a Bluetooth headset, and integrates directly with Spotify, allowing users to skip tracks by clicking on photos.
Meta hopes to offer similar functionality to other music services with the new glasses, and the company wants to add adaptive volume control to its smart glasses to improve the overall audio experience.
The glasses use adaptive volume control to automatically monitor ambient noise levels and increase the volume when the wearer is in a very noisy environment.
This indicates that Meta isn't giving up on smart glasses, as the company sees them as a necessary step towards full-fledged wearable augmented reality devices.