Google has discontinued its Pixel Pass subscription service, which allowed users to get a Pixel phone with premium services like YouTube Premium and Google Play Pass for a monthly fee, and closed it to new subscribers.
The company said on its support page that it no longer offers Pixel Pass for purchase or renewal. The reasons for the company's discontinuation of the service were vague, and Google did not provide any additional clarification, but it appears that it did not find a sufficient number of suitable customers.
“We offer the best value for our hardware products and give users the flexibility to purchase preferred services,” the company said. We will continue to evaluate products and services based on customer feedback and offer them different ways to obtain our offers. ".
Google launched Pixel Pass in 2021 with the Pixel 6 and began offering an all-in-one subscription that includes a Pixel phone, Preferred Care protection, Google One cloud storage, YouTube Premium, Google Play Pass, and wireless Fi service combined. .
At the time, the Pixel 6 cost $45 per month, and the Pixel 6 Pro cost $55 per month for access to services like Google One's 200GB of cloud storage, Google Play Pass for premium games and apps, and YouTube Premium.
The current subscriber base will continue to use Pixel Pass for two years from the date of subscription. The company is offering active Pixel Pass customers a $100 Google Store credit for two years that can be used on any purchases made through the Google Store.
The company explained that once the Pixel Pass subscription period expires, it will automatically renew the subscription to the included service at a reduced price until it is canceled after paying for the phone, but it did not explain the cost of the comprehensive package.
Google chose to announce the end of Pixel Pass less than two months before the planned launch of the Pixel 8 series, but given that neither the Pixel 7a nor the Pixel Fold will be offered with Pixel Pass and the company continues to discontinue offering Pixel Pass, it's not surprising. incident. The company has also not expanded its subscription service outside the United States.