Smart glasses dominate the technology market in this period, so we have seen many companies launch their new glasses, including: Meta, OPPO, and HTC, but especially Apple, which released its glasses (Vision Pro) last week, as it is the company's first product in years. Perhaps this is the reason why Apple's unprecedented capabilities dominate the smart glasses market.
Apple Vision Pro glasses combine virtual reality (VR) and augmented reality (AR) in a way that doesn't separate the user from the surrounding reality through voice commands as before.
But of course there are many differences between the smart glasses that are on the market and those that have been announced simply because none of them use the same technology and offer the same features. There is a type that supports (virtual reality) virtual reality. And another type supports augmented reality (augmented reality), and the third type supports mixed reality (mixed reality).
What is virtual reality, augmented reality, and mixed reality, what are the main differences between them, and what are the possible use cases?
First of all, what is VR virtual reality?
VR (Virtual Reality), the most popular type of digital content, is a technology that enables the creation of fully immersive digital environments where users can detach themselves from the real world and move to another place simply by wearing smart glasses. Many sensors and technologies that translate his movements into a virtual world. .
Meta is the market leader in virtual reality glasses. Its data glasses (Quest) have the largest market share at 75%. Sales volume will reach 10 million units in 2022. It is expected that as the metaverse becomes more popular, Control will be pushed further. to improve.
Virtual reality has found its way into many fields including video games, medicine, education, and manufacturing as companies use it to analyze equipment, evaluate production processes, and train workers. One of its most important uses in medicine is the rehabilitation of patients with neurological diseases.
In addition, many games support virtual reality, and Sony is one of the leaders in this field with data glasses (PlayStation VR).
second; What is augmented reality AR?
AR (augmented reality) adds elements to your reality that it does not replace. It is a technology that makes it possible to overlay real-world environments with digital elements, helping you to supplement the reality you experience with superimposed images or other data.
As a technology, augmented reality (AR) can enhance or alter a user's perception by adding digital information in the form of images, videos, and other data. Most people use their smartphones every day to experience augmented reality. Snapchat Lenses are examples of augmented reality experiences.
Pokemon Go is one of the most popular augmented reality apps that allows players to interact with digital characters in the real world through their smartphones.
Augmented reality is used in specific areas, including:
- Entertainment: Augmented reality is used in some social media platforms like Snapchat, games like games (Pokemon Go), or to play movies on huge 100-inch virtual screens.
- Search: If you use the Google search engine, you can view some results in 3D and augmented reality. Examples that you can search for and try using this technique include: terms related to wildlife, aquatic animals, pets, chemistry, biology, and physics.
- Training: Some companies use augmented reality to train employees and perform maintenance work. Augmented reality glasses can display useful information about manufacturing parameters such as machine models, serial numbers, manuals, etc., instructions and repair procedures by displaying animations of implementation operations. Displays a specific task or device repair.
- Improving Marketing and Sales Strategies: Technology is used to test a product before the user buys it, without the user having to go to the store to try it on.
- Restaurants: Restaurants can allow their customers to use augmented reality technology to view menu items while ordering in the restaurant or via their mobile phones.
third; What is MR Mixed Reality?
Researchers Paul Milgram and Fumio Kishino coined the term MR (Mixed Reality) in 1994 to describe communication between two environments, one completely real and the other completely virtual.
Mixed reality (MR) takes augmented reality a step further by allowing users to manipulate and interact with virtual objects and information, allowing users of a mixed reality experience to learn about their surroundings and change accordingly.
This type is currently the most common and can be controlled in the future due to the development of technologies used in mixed reality glasses, including: cameras and sensors used to measure the dimensions of real reality objects, making them easily digital. What the user sees through the glasses.
Apple is also the latest company to roll out its Vision Pro smart glasses, competing with Microsoft, which has been grabbing market share with its commercially focused HoloLens, while Meta earlier this month announced its Quest 3 mixed reality glasses and launched HTC launched glasses for the professional segment (Vive XR Elite Business Edition) and OPPO launched glasses for the developer segment (Oppo MR Glass Developer Edition), designed to enable developers to create applications and learn how best to use mixed reality technology.
The market is expected to witness rapid growth and intense competition this year, as the glasses enable users to obtain a digital experience while maintaining their connection with reality, said (Spatial Computing), the largest and most important company. Believe that Apple will shape the next era of technology.