The company will soon start paying approved content creators for ads that appear in responses, Twitter owner Elon Musk said on Friday, at an initial rate of about $5 million.
"Note: Creator accounts must be verified, only ads sent to verified users are counted," the billionaire and prominent businessman, who acquired Twitter in late October, said in a tweet.
In a few weeks, X/Twitter will start paying creators for ads served in their replies. First block payment totals $5M.
— Elon Musk (@elonmusk) June 9, 2023
Note, the creator must be verified and only ads served to verified users count.
Last May, the former CEO of Twitter praised the users of the social networking platform for their support of content creators, and confirmed the platform's financial support for them.
Since the Twitter acquisition, Musk has been trying to balance the $44 billion deal value and improve the company's financial position.
Musk has previously reiterated that Twitter is heading for a "negative cash position of $3 billion a year" before cutting costs and that the company needs to take drastic action, citing widespread layoffs.
"Thank you for supporting the creators on this platform," Musk wrote in a tweet. "We don't keep subscription revenue for the first 12 months and only 10% after that," he added.
And Twitter announced in late April last year that it would open up its subscription service to users around the world as part of its efforts to diversify its revenue streams.
Musk said at the time that the social media platform would allow media publishers to charge users for every article they read on Twitter, calling it a win-win for all media and public organizations.
In another message, in late May last year, Twitter announced the launch of an image annotation feature in posts to increase the workload of Twitter users to moderate content. The platform itself.