All social media platforms are striving to integrate generative artificial intelligence into their services to facilitate marketing activities for individuals and companies, and the short video platform (TikTok) recently joined them with the launch of a new tool that advertisers use to create ad copy can.
TikTok has launched a new tool called "Script Generator" that can generate promotional scripts in seconds based on simple prompts.
How does this new tool work and how should it be used?
First of all: How does Script Generator work in TikTok?
According to TikTok, the new Script Generator tool can help advertisers expand their creative business by providing text ideas with stories that engage customers quickly and calls to action in seconds to improve ad quality and save time.
The new tool suggests tips for users to create engaging videos, and users only need to enter the company name, product name, product description, and hashtags they want to include.
He can also choose the video format and its duration, because there are two options for the duration of the video, the first: a short duration between 15 and 30 seconds, and the second: a longer duration between 31 and 60 seconds chrono.
Once you provide the tool with this information and click the "Create" button, it will show you three different text options in a matter of seconds. Options also include banners, scenes, calls to action with audio, and visuals that you can use.
At the top of the tool's page, the TikTok platform displays a banner warning users to use scripts generated by the tool at their own risk, as TikTok makes no promises or guarantees about the content provided by the tool. With the banner, TikTok warns of hallucinations experienced by AI models and the possible negative consequences of these hallucinations.
The tool (Script Builder) is free and available to all Douyin business accounts. You can find it in the Douyin desktop Creative center.
How do I use the script generator?
- Sign in to the TikTok Creative Hub with your TikTok for Business account.
- Click on the Creative Tools option on the top toolbar.
- Click on the (Script Generator) option.
- choose your domain; Such as: cars, real estate, clothes, etc.
- Enter your brand name or product name.
- Write a short product description, then expand the Advanced settings section and select the video format.
- Enter up to five keywords that are required to appear in the text.
- Click the Create button and wait for the tool to give you three initial results.
- Review the text generated by the tool to find the right one for your branding and purpose.
- Click on Copy option to copy the desired text.
- You can also provide feedback on the quality of the generated text by clicking the Like or Dislike button, which helps the tool learn.
- If you do not like the result, you can request additional text by clicking on the "Create more" option.
Tik Tok is testing a new interactive chatbot:
According to reports, the TikTok platform is currently testing an interactive chat program called Tako, which is based on generative artificial intelligence and can respond to various requests and recommend videos based on user requests.
