The Google search engine is undergoing a major transformation due to generative artificial intelligence, as last week Google began offering a search experience supported by artificial intelligence (EMS) to users registered on the platform (Google Labs), a platform it launched for those who want to try it and introduce new jobs to people. Bring it early.
Google announced for the first time at its developer conference (I / O 2023) that it will integrate generative artificial intelligence into its search engine and confirmed that this step will provide a new online search experience.
Google refers to the AI-based search experience as the Generative Search Experience (SGE), which enables users of the Google search engine to access information and get answers to search queries. in a new and different way.
Here's everything you need to know about this new Google search experience:
First, what does the new SGE experiment look like and how does it differ from traditional research?
The Google Artificial Intelligence (SGE) search experience provides direct answers to the questions you type without having to search through links in the classic Google search for answers, because below the search bar you see an organized summary of the most relevant information for your query.
You can also use conversation mode while searching. Below the summary, you will find suggested questions to complete your research in context, with a button called (Ask to continue). This will open Conversation Mode - a conversation-like interface with a chatbot like Bard From Google or ChatGPT - where you can naturally ask follow-up questions. Google takes context and past questions into account when providing new answers.
Google also shows you reliable, high-quality websites as clickable links on the right side of the main search interface. These sites are part of the answer and are highly trusted by Google.
You can visit more websites by clicking on the button in the upper right corner. If you don't like all of the results, you can scroll down for the list of traditional search results.
second; How does the SGE test work?
The Google Search Experience (SGE) combines artificial intelligence, machine learning, large language models, and search algorithms. However, the key to this new experience is Google's most advanced Large Scale Language Model (LLM) to date, including but not limited to: the PaLM 2 model - the one in which the chatbot (Bard) works - and the (MUM) model . Google uses it to understand many types of media.
Google has trained these language models to perform specific search tasks, including: Supporting high-quality translation methods for the information in the output. Google also uses a simple search ranking system because it mitigates some of the known shortcomings of big language models, such as hallucinations or inaccuracies.
In addition, Google publishes search quality ratings to evaluate these results and uses this feedback to improve future models.
Third, what kind of shopping experience will AI provide?
Google's artificial intelligence (EMS) powered search experience will provide a whole new shopping experience. When you search for a product, you will be presented with factors to consider before purchasing. Options available for purchase are listed below, including reviews, ratings, prices, photos, and purchase links. It is easier for you to get the best purchasing options.
This shopping experience uses Google (Shopping Graph), a technology based on machine learning models and designed to provide users with relevant listings around the Google search engine, as it stores billions of global product listings and specific information about these products, for example: availability, reviews from Other buyers, advantages and disadvantages, materials, colors and sizes.
According to Google, "SGE Search Experience can pull 35 billion product listings from (Google Shopping Graph), which have about 2 billion updates per hour." Therefore, generative AI must be updated quickly, almost instantly, to provide answers. .
You can also track your orders while you shop by clicking the Track Request button at the bottom of the product listing to add more details or additional claims.
And of course; Google will display ads in the new search experience just like a normal Google search engine, appearing just below the search bar with the word "Sponsored" appearing in the top right corner.
fourth; To access Google's AI-powered search engine:
Google has yet to offer an AI-powered search experience to all users, but it does offer subscriptions to its platform (Google Labs) for users who want to get an early look at the new search engine features in early beta before they finally become available. Offer it to the general public.
If you want to know how to join, read the article: How to Join Search Labs to Try the New Google Search Engine.