Blogs are a popular medium that many people use to share different aspects of their lives with others and discuss topics of interest to them. Apart from starting a blogging website, you also need to think about how you can use social media to increase your online presence, and Instagram is probably the best place to start.
Instagram has become one of the most popular blogging and content creation applications in recent years, through which you will find many people who have similar interests as you. If you are considering starting a blog on Instagram, the following tips will help you grow your account:
1- Convert your account to a professional account:
After you have decided to start a blog on Instagram, the first step after creating an Instagram account is to convert your account into a business account. Access to many useful analysis tools. For example: You can see how many people have viewed your account in the last 7 days, as well as other analytics tools to track your progress and reach.
Follow these steps to convert your account to a business account:
- Go to your Instagram profile and click on the three lines button in the upper right corner.
- Select (Settings and privacy) Settings and privacy.
- Scroll down to the (Pro) section, then select Account Type and Tools.
- Select Switch to Business Account and select the category in which you want to change your account.
- If you would like the category you selected to be visible in your account, please enable the Show on Profile option.
- Click Finish.
2- Choose a specific topic:
When you create an Instagram account with bloggers and audiences in mind, you're competing with billions of other accounts, so you need to give people a good reason to follow your profile. One way to do this is to be clear about what you are talking about and choose a specific topic that interests you, for example: travel, personal development, photography and many other topics of interest to people.
For example, if you decide to travel, there are practical ways to start creating content, such as: by posting great travel photography tips. This allows you to create more informative and interesting posts and increase engagement.
3- Do not ignore the content of the video:
Video content is becoming more and more popular on social media platforms, especially short videos, where you can find your own section on each platform, such as: b. Reels section on Instagram.
If you use this feature to record short videos with simple and useful information on a blog topic of your choice, you may want to try different ways to create engaging and interactive videos.
4- Write catchy titles for your posts:
Before posting a new post on Instagram, make sure you comment on it in an engaging way, and the comments should be simple and easy to read. If you want to explain something in detail, consider breaking up the text and adding structured points to make the topic easier to understand.
5- Try not to rely only on Instagram:
The Instagram app helps to build a strong and growing following, however, you should not only rely on this app but you should create accounts on other social media platforms yourself to increase your internet exposure and get more likes.
If you have a blog or website, you can post in-depth articles there and link them in your accounts on various social media platforms.
6- Choose a consistent color for your flyer:
Using consistent color for all of your posts makes it easier for your followers to remember and identify your account. For example: choose two or three similar colors and use them in all of your posts. When publishing short videos (Reels), you can design a video interface (cover) that includes the same colors of your choice to ensure color consistency across versions.