The Entrust Cybersecurity Institute, Entrust's news and information source, has released the Future of Identity Report, which reveals key insights into the security of consumer data.
The institute surveyed 1,450 consumers around the world, including participants from the Middle East, to explore their experiences with passwordless authentication, mixed identities, and ownership of personal data. The report concluded that consumers expect more convenience when it comes to login credentials.
Alternative solutions for more effective passwords
The results of the report clearly show that users think their passwords are out of date and that it is time to give them an easier and more secure way to verify their identity.
With the unprecedented boom in digital services and the growing inventory of credentials, users are reporting that they are having trouble remembering their passwords.
It shows in the numbers, as 58% of respondents said they reset their passwords at least once a month because they've forgotten them. Additionally, 20% of respondents said they change their passwords at least once a week.
This could lead to biometrics replacing traditional passwords as users seek greater convenience and security. This is reflected in the fact that 88% of respondents said they would prefer to use biometrics at least half of the time, and a third said they would be willing to use biometrics completely and not just passwords.
“There is no single or correct way to verify the identity of a customer, employee or citizen,” said Kieran Hernon, Vice President of Digital Identity Sales at Entrust EMEA and APAC. An enterprise compromise, it provides a relatively simple access experience along with security measures to confirm a user's identity whether You provide services to clients or employees, you can and should change the authentication method.
The rise of digital identities and the lack of knowledge
There is no doubt that digital ID is a fast-growing space, with the global market expected to reach $70.7 billion by 2027. It showed that 14% of respondents in the Middle East did not know if they had an electronic ID card, compared to about 20% of global respondents.
But despite the common misunderstanding about electronic identifiers, consumers largely adhere to the concept of digital identity. Nine out of ten respondents in the Middle East would prefer to use a government-issued digital ID if one is available, citing convenience as the number one reason.
Hernon added in this regard: “Digital and physical identities have advantages and disadvantages. But it is not about choosing one, it is about making both formats available for more flexibility and helping consumers choose the format that works best for them in a given situation.”
Comfort and control builds user confidence
The Entrust report shows that most consumers understand that sharing data for convenience is a necessary trade-off, which was confirmed by 80% of respondents who agreed that sharing personal data is unavoidable in order to purchase and obtain goods and services. to request.
While consumers are willing to share their data in exchange for convenience, their opinions in the survey were mixed regarding their satisfaction with the institutions that own and store their digital identities. This also applies whether or not you believe the data is stored securely in these organizations. The results confirm that organizations should provide at least relevant digital experiences to consumers in exchange for access to their personal data. More importantly, privacy controls are in place to restore customer trust.
(Hernon) asserts this: “The accelerating pace of business and commercial practices in general has affected the daily lives of ordinary users. In response to this pace, and in combination with organizations and governments that continue to expand their services and offer more alternatives (such as easy access via the Internet), there is no doubt In that digital transformation is the best way forward depending on the future user experience and convenience will remain fundamentally unchanged.
The Future of Identity Report, the first research report signed by the EntrustCybersecurity Institute, shares news, analysis, and commentary with the IT and business leaders responsible for deploying and securing IT infrastructure.