According to the company, Sony has announced that it will launch its latest TVS Bravia XR range in 2023, which features advanced technology for a deep entertainment experience.
The new model is equipped with an updated XR Cognitive Processor, which includes the new XR Clear Image technology to reduce noise and improve clarity in fast-moving scenes. In addition, the processor supports better backlight control to deepen dark areas in images and increase brightness in difficult scenes.
The new display also includes technology that improves image quality during games and a new game menu that allows for personal settings and quick access to multiple options for optimizing game settings.
BRAVIA XR X95L 4K HDR Mini LED
The device has a screen size of 85 inches and is powered by the intelligent cognitive processor XR that reproduces images in a more realistic way by providing images with wide dynamic contrast, high brightness and natural colors.
With Mini LED technology, the new TV delivers high contrast and accurate colours, making it ideal for gamers (PlayStation 5) as it includes exclusive features such as Auto HDR color tone mapping and Auto Type picture mode to improve picture quality during games.
The new TV brings together all game settings in one place with the Game menu, and Acoustics + Multi-Audio and Dolby Atmos features provide harmonious fidelity between picture and sound. X-Anti-Reflection reduces reflections for an exceptional, true-to-color visual experience from all angles.
In addition, the device is compatible with corporate speakers and supports Audio Center Sync technology, which synchronizes images with audio for a more immersive experience.
BRAVIA XR X90L 4K HDR Full Array LED
The set includes a variety of sizes from 55 to 98 inches. The Bravia XR X90L is equipped with an intelligent and powerful processor that optimizes image quality for dynamic contrast, black detail and high highlights.
Equipped with full-array LED technology, according to the company, thanks to the XR Contrast Booster and XR Triluminos Pro technologies, it offers "improved illumination, higher contrast, a billion colors" and offers the same gaming functionality.
The device includes advanced audio technology that accurately synchronizes the sound with the image and supports Dolby Vision, IMAX Enhanced and Netflix Adaptive Calibration Mode technologies to enhance the viewing experience and improve movie content. And this device provides more accuracy and clarity thanks to the XR 4K upscaling and XR Clear image technologies that restore lost colors and details, and supports Bravia Cam options that support autofocus for image and sound. The condition of the room and the location of the chairs.
Bravia XR A95L 4K HDR QD OLED
The hardware is the best in the new hardware thanks to its Sony QD-OLED screen, which is 200% brighter than its predecessor. The screen individually produces lightweight pixels that allow movies, TV shows, and games to appear with exceptional detail and depth.
Sony claims that it designed the TV to deliver a high-quality cinematic experience, since it includes Acoustic Surfaces + Audio technology and supports Dolby Atmos and DTS:x technologies for flawless sound.
4K content scaling with XR 4K Upscaling and XR Clear Image technologies helps restore lost detail for brighter images with less noise, and displays Internet content and high-resolution video at near 4K quality.
In addition, the device offers Sony's Bravia Core service, which allows users to watch movies without subscription or additional costs.
The TV is available in three different sizes: 55", 65" and 77".
It should be noted that the new device works with the smart TV system. Sony hasn't announced pricing yet, but says the devices will be available in global markets in the coming weeks.