Last week, OpenAI announced support for ChatGPT bots for plug-ins, which are tools built into the bots to seamlessly perform various tasks such as: for example accessing the latest information on the Internet or providing customers with personalized recommendations.
These extensions allow individuals and companies to use the chatbot according to their needs as it can be customized for different use cases and industries such as: e-commerce, healthcare, education, etc.
Individuals can use ChatGPT add-ons to get help with everyday tasks, and companies can use them to process customer support faster, make personalized recommendations to increase sales, or for other purposes.
Instacart, Shopify, and Klarna are the first to test the ChatGPT bot plugin to improve its performance and provide the best user experience.
Firstly ; How do these companies use ChatGPT in their platform and what do they offer customers?
1- Instacart:
Grocery delivery company Instacart is now using ChatGPT to help people see what they need to cook or cook, calculate ingredients they might have on hand, and create an instant shopping list of ingredients they should order.
The company said it is developing other tools to provide new features such as, for example, the opportunity to help people buy recipes or ingredients that are on sale or during seasons and events.
The company is also working on another ChatGPT-enabled feature called Ask Instacart to help shoppers plan meals and create shopping lists.
Users can ask questions about ChatGPT; For example: (I have chicken and pasta, what kind of kids meals can I make, do I still need these ingredients?) or (How do I make an easy carrot cake) and the bot will suggest meals and then create a list of requests for your Instacart order based on time responses suggested meal.
2- Klarna Foundation:
Klarna, an online shopping and payment service, uses ChatGPT bots to provide a personalized shopping experience. The bot provides personalized recommendations based on user requests and provides links to purchase these products through Klarna's search and comparison tools.
A user can ask the ChatGPT bot a question like: (I have $150, what wireless headphones can I buy?) You will then get a response including selecting suitable headphones to buy, clicking on a specific product and the user is taken to the product pages for the search function And compare with Klarna to compare prices of different brands.
3- Shopify:
The e-commerce company (Shopify) is integrating a bot (ChatGPT) in its app (store) that can give users personalized recommendations according to their needs because they can directly interact with the bot and purchase products according to their specific needs.
The new Shop Assistant will also simplify in-app shopping, scanning millions of products to quickly find what shoppers are looking for or helping them discover something new.
Shop smarter with https://t.co/7YAW0Tk8Rh! We've brought our ChatGPT-powered shopping assistant to the web — try it out, and don’t forget to sign in with Shop to save your faves 💜 pic.twitter.com/DpSdLEr4QD
— Shop (@shop) March 15, 2023
Second, how will ChatGPT integration drive sales?
Integration of bots (ChatGPT) into e-commerce platforms is expected to increase customer loyalty online as chatbots are able to engage customers in personalized conversations and enhance the shopping experience by providing personalized recommendations based on customer interests and preferences.
Therefore, ChatGPT will help increase conversion rates by guiding customers through the buying process. It can provide product information, respond to inquiries, and even help customers make purchases by providing direct links to product pages.
In addition, ChatGPT bots can provide valuable analytics data that helps companies understand customer behavior and preferences. may also analyze data to improve product offerings, marketing strategies, and customer service; So all of this leads to more sales.