Millions of people around the world spend a lot of time staring at a screen, whether it is a smartphone, tablet or wearable device like a smartwatch. Wearable devices are becoming increasingly popular in the field of consumer electronics.
While wearables make it easier for us to stay connected, they can have a profound impact, particularly on the content marketing industry and the way we consume content.
The wearable technology market is expected to witness significant growth in the coming years, reaching USD 121.7 billion by 2021, and is expected to grow by 13.89% to exceed USD 392 billion by 2030.
The wearables market is also growing in the Arab world, with a recent study by Cisco's AppDynamics showing that the vast majority of Emiratis intend to increase their use of wearable technology or health applications this year.
The study found that 88% of respondents in the Gulf region plan to use wearable devices that can collect health data, such as g. Smartwatches and fitness trackers, as opposed to 47% of respondents already using these devices in this way.
Come. , which can include exciting features such as: sensors for monitoring health metrics or renewable energy sensors such as. B: Solar energy to charge devices.
As of now, it cannot be confirmed that technology companies like Apple and Google will attempt to integrate wearable devices in the future, but it is safe to assume that these devices will evolve to make our lives easier.
Today we're going to explore the most significant ways wearables are changing the way we consume content:
With a smart watch, it is often faster and easier to read SMS or answer a call, and this is the main reason why people buy wearables because everyone can easily reach their boss or colleagues, especially in a workspace where employees are always there depending on their Positive and negative impact on workers.
However, it's hard to ignore how easy it is to access messages, emails, or other important work information from a mobile device.
More and more people are using wearable devices to track their notifications, emails, get the latest news, and more.
How does the growing popularity of wearables affect how marketers deliver content to users?
1- Stream content more often:
Users often turn on notification settings on wearable devices such as smartwatches to easily receive notifications from mobile services and applications at all times, making it more likely that content will reach them.
Mobile devices allow users to read news summaries or articles in just a few minutes, and since content marketing is designed to drive traffic, these devices often affect how often people visit a website to read new content, making content marketers more competitive when it comes to so. To attract more potential users to their content.
2- Provide short content:
Since wearables have much smaller screens than smartphones, content marketers need to find new ways to keep content short. Mobile devices have limited screen space, so marketing messages should be short and personal.
3- Provide image-based content:
Short content is often image-based because what you want can take the form of a list, an infographic, or an eye-catching image that tells a story.
Research shows that most users would rather look at a small visual than read a short text because sight overpowers all senses, so after 3 days of listening to information you will remember only 10% of it information that the image itself contains information, after 3 days 65 will remember % of its content.
This is partly because reading is so ineffective for us. Our brain sees words as very small pictures, and we need to recognize certain characteristics of the letters in order to read them.
All of this makes short visual content more effective in your marketing strategy because it affects reach and engagement, which in turn increases sales.
4- Provide audio content:
Audio content is becoming more popular, so companies offer applications for wearable devices, since most audiobooks, podcasts, and music apps have versions for smart watches such as: Apple Watch and Android watches such as: Samsung Watch and Google Pixel Watch to make reading easier. Listen to content on the go or during training.
5- Geographical targeting:
Geo-targeting plays an important role in digital marketing as one of the most effective ways to create personalized content and ads is to target potential customers based on their geographical location. When a user wearing a wearable device enters a specific geographic location, content marketers can tailor content directly to the user and their wearable device, be it news, recommended purchases, or discount alerts.
Many users like to customize content messages based on their preferences. Geolocation can help with this level of personalization, and the use of location data in content marketing can take center stage.
Key Future Forecasts of the Wearable Devices Market:
Wearable devices are expected to evolve over time as they may come in the form of smart glasses, wearable devices or devices with body condition sensors to motivate people to lead a healthy lifestyle.
There may come a time when people read the news directly through their glasses or watch 3D news live on their smartwatches, which will affect how we create content and how we consume it on our devices.