Microsoft didn't believe in the internet revolution in the 90's, so instead of developing their own products and launching new ones to use the internet, Microsoft decided to introduce it on (disk). ) CD-ROM or DVD, the encyclopedia contains 62,000 articles as well as many photos, animations, audio clips, maps, and video clips.
While Internet Explorer was launched in 1995, the launch of a search engine was delayed when Bing launched in 2009 - the year Encarta was discontinued - and Larry Page and Sergey Brin tested the first version of the private search engine. Their - called (BackRub) - was launched in August 1996 via the Stanford University Network, then in 1998 it was renamed Google and made available to users.
This move by Microsoft in the early 1990s caused it to lag behind the web browser and search engine markets that Google has dominated for more than two decades to this day.
But now Microsoft has decided to use artificial intelligence to change all of that, but how can Microsoft be ahead of Google in the field of artificial intelligence, and Google is also ahead of here, can it?
First, when did Google start investing in AI?
The history of Google and artificial intelligence began with the acquisition of Deepmind, a British artificial intelligence research laboratory, in 2014 and it became a wholly owned subsidiary of parent company Alphabet after Google's restructuring in 2015.
DeepMind has created a neural network that can learn to play video games in a human-like manner, as well as a neural network that can access external memories like a traditional Turing machine, resulting in computer simulations for potential clients. The short-term memory of the human brain.
In 2016, DeepMind's AlphaGo software made headlines after defeating Chinese Go champion Li Shishi 4-1.
It hinted at the time that Google would also have a monopoly on the next revolution in artificial intelligence, but Sam Altman, then the largest tech investor and head of Y Combinator, one of the largest investment firms in Silicon Valley, didn't like it.
So (Altman) founded (OpenAI) along with a large group of technology investors including: (Peter Thiel) Peter Thiel, Elon Musk, Reid Hoffman, one of the founders of LinkedIn One and others who have a billion dollars to pledge to create it. A nonprofit organization focused on advancing artificial intelligence in ways that are likely to benefit all of humanity.
(OpenAI) launched a series of AI products between 2015 and 2019. Altman became CEO of OpenAI in May 2019 after OpenAI transformed from a non-profit company into a for-profit company (LLC), his initial decision had no impact on results in Microsoft's involvement in artificial intelligence.
By force; OpenAI received a $1 billion investment from Microsoft in 2019, after which OpenAI focused more on the development of natural language processing.
Because of this interest, OpenAI has launched the popular generative AI tools DALL-E and ChatGPT with great success. This success prompted Microsoft to increase its investment in OpenAI to $10 billion and is now integrating ChatGPT functionality into almost all of its products.
second; What has Microsoft been betting on for a while?
Microsoft is betting on the search engine market and is pushing ahead with the development of search engines based on artificial intelligence. Microsoft CEO Satya Nadella (Satya Nadella) believes that we are facing a new era of search engines thanks to generative AI.
“The game starts today,” Satya Nadella said on February 7, 2023. “We're moving fast and creating something new every day.” This is an obvious challenge for Google, which has been slow to move forward in the field of generating artificial intelligence and fears the consequences.
Microsoft, which is currently integrating artificial intelligence into almost all of its products, has announced a new update for Windows 11, in which the chat functionality of the new Bing engine will be integrated into the operating system's taskbar.
Over the past three weeks, the company has rolled out an updated version of ChatGPT to preview on the Bing search engine and Edge browser, then rolled out the Bing mobile app and Edge browser, integrated with its messaging app Skype.
third; Microsoft learned the lesson the hard way:
Microsoft was once the dominant force in the personal technology market thanks to the popularity of the Windows operating system and Office software. In the late 1990s, the company seized the opportunity to control a significant share of the web browser market with its Internet Explorer web browser, despite the advances made by Microsoft's bid to acquire Netscape.
But then regulators in the US and Europe stepped in to break Microsoft's monopoly, causing the company to become more conservative in its business practices after a decade of antitrust battles in the US and Europe. .
Edited by Satya Nadella. who became the CEO of the company in 2014, the company's focus on enterprise services as it focuses on cloud services has prompted Microsoft to strengthen its market position in recent years and has ranked second in the cloud services market for its cloud services (Azure) with 21%) while Google is ranked second third, with only 11%.
However, Microsoft has lost its dominance in the consumer technology market in recent years, as it only offers computers (Xbox) and Surface there and hasn't been as successful in the smartphone market as Google with its Pixel phones.
Burning money against competitors seems to be the current focus for Microsoft, which spent billions of dollars early on trying to develop the Bing engine to compete with Google, and lower profit margins may be an acceptable price tag with a potential chance of success. Get a large market share.
In an interview with The Verge, Satya Nadella said the company sees this as a rare opportunity to change the balance of technology power and is willing to spend money to disrupt its biggest competitor.
fourth; Can Microsoft do this and restart?
By investing in OpenAI, Microsoft is now a broad leader in generative AI and can have the lead over Google in this market so far.
But Google is being careful now, and other competitors like You.com and Neeva are building AI-powered search engines from the ground up.
Google also contains the data and the most popular search engine. So analysts assume that Google will overtake Microsoft in the long run and should not be underestimated. Given Google's long history of artificial intelligence development, analysts have called the idea of Google trying to catch up in the AI wars naive. Google is leading everyone in natural language processing and the emergence of a major language model, LaMDA, is several years older than ChatGPT.
So Microsoft's progress so far has been more marketing than technical as they are capitalizing on the massive success of ChatGPT and investing in it in the best way yet.
This is evidenced by how Microsoft and Google launch their own interactive chat programs. So far, Google is beta testing the first version of its Bard chatbot — similar to ChatGPT — with a small group of trusted testers, but it's not yet publicly available.
Microsoft said it has tested the new artificial intelligence-based Bing search engine with more than 1 million people in 169 countries and has integrated it into most of its products, from Windows 11 to Skype. And the CEO of the company, Satya Nadella, is very confident when talking about the AI technology that the company is working on. He admits that bots will make mistakes, but that doesn't scare him or his company, because after all he wants to take the lead. In war advantages.
finally:
So far, ChatGPT bots have clearly started a war in Generative AI, but Google is not ready to enter this field yet, and the bots have given Microsoft an edge in the race, but the war is still going on. Childhood, and Google has plenty of ways to help it stand out. Win with expert advice.