Meta announced on Friday that it has raised the length limit for short videos (reels) on its social network Facebook to 90 seconds and announced additional creative tools.
Previously, clips (reels) on Facebook were limited to 60 seconds, and clips (reels) on the Instagram service increased their limit to 90 seconds a few months ago.
The move comes after Mita, its biggest competitor (TikTok) TikTok, announced that it would increase the music video limit from 3 minutes to 10 minutes.
Meta has also provided other creative tools such as b. A new template feature that allows users to create tracks using popular templates.
The feature, which launched to Instagram users last year, allows Facebook users to create Reels with the same structure they've seen in other clips.
In addition, Mita introduced Grooves, which automatically aligns actions in videos and syncs them with the background audio used.
It should be noted that syncing videos with audio is one of the most important features of Tik Tok, so it is not surprising that after introducing Clips (Instagram Rails) last year, Meta is introducing the same feature for Clips (Facebook Rails).
It should be noted that all of these new features (Rails) originally appeared on Instagram over seven months ago and are now rolling out to Facebook users. The likely reason is that Mita wanted to know how to use it on Instagram Rails before putting it on Facebook Rails.
Facebook launched a short video feature (Rails) last year, a move seen as a key component of Meta's response to the TikTok threat.
Although Meta initially saw Rails as a way to compete directly with TikTok by launching an Instagram app, it quickly realized it could launch a stronger platform if it also included Facebook and cross-posting between the two social networks for counterattacks. .
Meta said that (Rails) clips are growing rapidly and will continue to grow, and the company also said in an email that views of (Rails) clips on Facebook and Instagram have more than doubled over the past year.
She also said that the number of retweets of the clip (reels) on Facebook and Instagram has doubled in the past six months. The Definition project continues to bring new features to Rails that make content creators more visible.