WhatsApp is developing a new newsletter feature called Newsletter that allows users to create a channel to send content to a large group of people, as long as the communication is one-way. It will be a new way for users to get updates from people or groups.
Similar to the Channels Meta feature that launched on Instagram late last month, WhatsApp is one of the most popular features of the Telegram app and WhatsApp's main competitor.
(WABetaInfo) - This feature was discovered in a beta version of WhatsApp version 2.23.5.3 - It indicates that this new feature will facilitate the process of publishing content and messages via WhatsApp, without a maximum number of subscribers to the newsletter channel.
The new feature is part of WhatsApp's efforts to develop ways to communicate in groups, as it launched the Communities feature last year, which aims to facilitate communication with multiple groups and up to 5,000 people simultaneously.
But how is the new feature different from the community feature and what does WhatsApp's entry into the newsletter section mean? How will brands benefit?
WhatsApp has more than 2 billion daily active users, and if a small portion of the user base is interested in the newsletter feature, WhatsApp could become the largest newsletter player in one month. The newsletter market is also expected to grow as more and more people start reading newsletters.
How can brands take advantage of the new features?
WhatsApp can provide powerful analytics for senders of these newsletters, brands will benefit and allow them to reach large numbers of customers, and you will get a higher open rate for messages than newsletters sent through your email.
With an over 90% open rate for WhatsApp messages, compared to an average of 21.5% for marketing emails, brands can expect high engagement and conversions from this new feature.
WhatsApp has a larger audience than any other platform and a much higher engagement rate, allowing brands to reach audiences they can't reach with email.
Difference between newsletter and community:
The function of a newsletter differs from that of a community; In terms of the number of subscribers and content delivery, the new beta newsletter feature provides a communication channel for an unlimited number of subscribers, while the community feature imposes only 5,000 subscribers as a maximum number of subscribers.
In addition, the (newsletter) feature allows its subscribed users not to send messages in the communication channel because it only allows one-way communication, but they can interact with content via emojis and vote in polls like the Instagram channel. , while the community feature allows all participants to post messages within the community.