WABetaInfo, which oversees the experimental features of the WhatsApp application, revealed that the messaging service is developing a new feature similar to the Channel feature announced last week by its sister Instagram, which its competitor Telegram has long offered to its users.
According to WABetaInfo, the name of the new feature (Newsletter) could be Newsletter because references to it are monitored in the code of the WhatsApp application.
In recent years, WhatsApp has continuously developed its platform and added new features that allow users to communicate with each other. One of the most important features of this trend is the community feature, which is a place where related groups can meet and organize.
Now it appears that WhatsApp is continuing to explore new ways to improve the mass advertising experience as it is testing a new feature (newsletter) that could bear its name.
WABetaInfo explained that the (newsletter) feature, which is a messaging tool from one person to a large group of people, appears to be a new way for users to receive updates from people or groups, such as news updates. Local officials, sports team, or other organization.
Given the huge popularity of WhatsApp, with over 2 billion users, many people will appreciate this feature as it allows them to access important information directly from the app they use several times a day.
WABetaInfo warns that the type of functionality WhatsApp is testing, where a single person communicates with an unspecified number of people, does not protect them with end-to-end encryption. However, the phone numbers of your newsletter subscribers will still not be hidden from anyone.
According to several site hints in the code, the newsletter becomes a separate optional section in the status tab, already separated from the private chat, so the end-to-end encryption of private messages is not affected. .
According to WABetaInfo, the newsletter will not become a public social network because it is a personal space where users can control what they see, when they see it, and with whom.
The site also said that the new feature will be ad-free at the present time, and there is no indication that WhatsApp will display user messages based on a special recommendation algorithm, as it will preserve the existing WhatsApp experience, allowing the user to use it. Viewers can request messages at any time without prioritizing or recommending, just like any other chat.
In addition, this feature supports username identification, which means that you can easily find and subscribe to the newsletter by searching for the username in WhatsApp.
"We can safely say that the newsletter was developed with privacy in mind, as users can control who they follow, whether they are in their contact list or not," says WABetaInfo.