AI-based marketing tools have been in their work for a long time, but this year AI has gained popularity and increased in importance in almost every field including: Digital Marketing Many businesses of different sizes rely on intelligence. Marketing tools based on promoting their brands and businesses.
The AI-based marketing technology market will be worth $15.8 billion in 2021 and is expected to grow by more than 30% annually to reach $108 billion by 2028.
With over 80% of industry professionals integrating AI technology into their digital marketing campaigns, this widespread use of AI for marketing purposes is not surprising as its benefits include: automating tasks and personalizing content, improving campaign results, shortening email and delivery times and more. . a lot.
AI marketing tools are programs or platforms that help make automated decisions based on the data collected. It makes it very easy to predict the behavior of the buyer as the AI can process a large amount of information coming from various sources such as: b. It comes from social media. And since data is the key to marketing, we see AI driving the field of marketing, saving a lot of money and time in the process.
in this meaning; Today we present the most important and useful AI tools for digital marketers:
1- Phrases tool to improve brand language:
The Phrasee (Brand Language Optimization) tool allows you to use AI technologies such as machine learning and natural language processing to compose emails, Instagram or Facebook messages or SMS transcripts, and push notifications to optimize and personalize your marketing messages.
The result ; Delivers a strong, effective and non-human marketing message on the brand. Some of the most popular brands that use this tool are Virgin, Domino's, eBay, Home Chef, and many more.
Jargon (brand language) refers to a set of words, phrases, and terms used by a company to describe its purpose or to refer to the products it sells. Brand language is used in marketing to help consumers associate specific words or ideas with a specific company or product.
Here are some key features of Phrasee:
- Create millions of natural language marketing pieces and build your brand voice.
- Create custom language models for each client.
- Continuously rebuilds predictive models based on audience feedback.
2- Seventh Sense Tools for Optimizing Email Marketing Campaigns:
The Seventh Sense tool will help you improve your email marketing strategy because it uses artificial intelligence to optimize and customize email sending times for each customer in your database.
A solid email marketing strategy is to choose the best time and date to send your message in order to get a high open rate for the emails you send, but it is impossible to know the best time for everyone to find leads. To get around this, the Seventh Sense tool analyzes emails with campaign data, determining the ideal time and date for the campaign and this for each contact.
The tool does this by building predictive models for each contact based on their activity, but it is only available on the Hubspot and Marketo platforms.
3- Optimove Customer Relationship Management (CRM):
Optimove uses AI to improve customer relationship management (CRM) in marketing because it helps gather data from different platforms, provides a unified view of all information in a single edge, and allows marketing teams to analyze or share information as well as market strategy.
The tool analyzes all submitted customer data to provide actionable recommendations and insights, and can recommend which activities to pursue and which to stop based on losses.
4- Crayon Competitor Tracker:
Crayon helps you track your competitors' activity in real time because it tracks what each competitor is doing on and off their website and also allows you to monitor your competitors' digital footprint. This may include: product and price changes, revisions, marketing campaigns, etc.
One of the great things about Crayon is that it can track more than 100 types of data from more than 300 million sources.
5- Acrolinx Content Quality Improvement Tool:
Acrolinx tools enable you to extend your brand and improve the quality of your content by creating content that serves its purpose at every touchpoint in the customer journey, because higher quality content always provides a better marketing experience.
Unlike some other tools, Acrolinx (Acrolinx) tools are enterprise grade and used by major technology companies such as Google, Amazon, Microsoft, HP, IBM, and others.
Acrolinx tools use artificial intelligence to analyze your company's existing content before adapting it to better fit your brand. The process begins with defining your company's style, grammar, and wording preferences. The tool then rates your existing content based on these categories to suggest optimization strategies.
Here are some of the key features of Acrolinx Tools:
- Review existing content and provide solutions that fit your brand voice.
- It automates some parts of the editing process.
- It integrates with content management systems such as WordPress and text editing platforms such as Google Docs.
6- Personalize tool to improve campaign response rates:
Personalize uses AI and machine learning to determine what is most important to each customer at any given time, so you can promote the right product or service at the right time, increase your response rate by 50%, and increase your income.
The tool ranks the interests of each customer in your database based on their digital footprint, then its AI engine processes data such as time spent on site and frequency visits to give you real-time insights so you can create personalized campaigns that can increase response rates.
7- MarketMuse Content Strategy Optimizer:
MarketMuse prides itself on using artificial intelligence in all of its services. This tool is designed for businesses that need help creating long-form, optimized content such as emails, sales copy, articles, or landing pages. The tool also automates content moderation.
The tool first uses AI technology to thoroughly research the selected topic and then generates a draft based on the selected topic to help users start transcribing. It also includes key performance indicators and a content summary for informational purposes. Users can still edit the copy using the built-in editor.