Snap, the developer of the popular social networking app (Snapchat), has announced a new feature that will significantly improve the realism of augmented reality shots in its app.
A feature called (Ray Tracing) Ray Tracing is a technology that simulates the way light interacts with objects and surfaces, with the aim of creating more realistic shadows and reflections of the 3D elements displayed in the augmented reality environment that appears on the screen. The company said that it provides developers with the ability to use their own images, adding that the technology will be particularly useful for brands specializing in clothing and jewelry, as it allows users to preview products more realistically before purchasing them to view the preview. Shows examples of how Tiffany & Co. technology to make their jewelry photos look realistic.
It should be noted that (ray tracing) is a technique commonly used in graphic design programs and games. This technology creates images by tracing the path of light from the camera to the objects in the image. Then there is the light source, which requires high processing power, which makes it technically difficult to provide this functionality in augmented reality applications on phones without affecting the performance of those applications since they have to operate the camera and orientation in the device. Sensors have always been about app usage time, but Snapchat seems to have developed its own way of presenting the technology in an efficient and less resource-intensive way.
Snap says that by 2022, it will reach 250 million users using AR shopping lenses. The company makes it easy for brands to create their own shopping lenses.