According to a report by The Information today, TikTok is developing a new feature that will allow creators to offer paid videos, and publishers will be able to choose which videos users can watch after paying a fee starting at $1. .
With this move, the company hopes to expand its audience of older users, especially in the United States, where most users are between the ages of 18 and 29. The company also hopes to encourage publishers to create more videos to generate more revenue.
The move is similar to what rival platforms like YouTube and Instagram are doing, allowing content creators to post paid clips on K-Publisher channels that aren't available to all users.
In addition, TikTok also intends to increase the earnings that free content creators get from the views their posts receive. The company's revenue-sharing program, launched three years ago, is said to have generated up to $1 billion in revenue for publishers, but many content creators say the program pays too little for videos that don't go viral. In the next update.
TikTok requires a minimum of 100,000 followers for creators to benefit from higher earnings.
The upcoming updates come at a difficult time for TikTok's developer, Chinese company ByteDance, which has called for the app to be removed from the Google and Apple stores over concerns about how the company manages data of removed US users.
US politicians have urged the Biden administration to move quickly to impose strict laws on the data the app collects or remove the app from app stores altogether amid concerns about the Chinese company's ties to the Beijing government.
For years, TikTok had been negotiating with the US government's Committee on Foreign Investment for an agreement that would regulate the company's work in the country. The two sides are discussing a plan to move the company's data to the United States so that the data can be controlled by the United States. However, this agreement has not yet entered into force. I don't know if ByteDance would come to such an agreement. , or the US government decides to block the app. Go to the App Store.
Last month, the US House of Representatives issued a directive banning the use of the TikTok app on any mobile device in the House of Representatives, as it poses a serious threat to members of the House of Representatives. . In a similar move, the Senate voted unanimously in December on a bill banning the use of TikTok in government agencies.
According to a report by market research firm Statista, the app has surpassed 94 million users in the US and is expected to cross 100 million users in 2018-2025.