according to Bloomberg News, Apple plans to add a new iPhone to the iPhone next year, which may be called “iPhone Ultra” in the upcoming “iPhone 15” series.
According to the report, the company plans to go beyond simply renaming its best-performing phone (Pro Max) to (Ultra) and introduce a new group of phones with the highest specifications of Apple phones. The phone will be available to its users.
Although Apple did not confirm the news, the company's CEO (Tim Cook) hinted during a meeting with the company's investors - allegedly that consumers are willing to pay more to get the best iPhone for them. He said it is an integral part of the lives of mobile phone users, relying on them to make electronic payments, control smart home devices, manage their health, and store their banking information.
Apple plans to further distinguish between the different iPhone 15 phones in terms of building materials, processors, and camera specifications. One of the expected features is said to be a magnifying glass for the Pro Max, which gives the phone the advantage of optical zoom.
It's unclear how the 'iPhone Ultra' will differ from the most powerful 'Pro Max' phone in the lineup right now, but it will likely feature better cameras, a faster processor, and possibly a larger screen.
It should be noted that this is not the first time that Apple has used the Ultra name for its products, as it launched the Apple Watch Ultra and the most powerful processor in its class, the M1 Ultra, last year.
There is no information yet on the expected launch price of the "iPhone Ultra", but considering the price of the "Pro Max" phone at $ 1099, we expect the price of the "iPhone Ultra" to rise when Apple releases the same prices. phones. Strategy, the phone will go up by about $100, which is the difference in price hikes between iPhones in each category. For example, iPhone 14 is priced at $799, iPhone 14 Plus is priced at $899, iPhone 14 Pro is priced at $999, and iPhone Pro Max is priced at $1,099.