Instagram announced on Tuesday that content creators will no longer be able to mention products in live broadcasts from March next year, continuing the steps it had previously taken by removing a shopping feature it had wanted to offer users for some time.
"Starting March 16, you will no longer be able to tag products in Instagram Live," the company wrote on its support page, adding that the change will help it focus on the things that bring the most value to consumers: products and features. .
The new changes mark a major step for Meta (Instagram's parent company) to move away from direct purchases, including removing the Shopping tab from the Instagram app and ending direct purchases on the social network Facebook in early February this year. February. last October.
Shops won't completely disappear from Instagram, however, as the company explains on its support page: "You can continue to create and manage your Shop on Instagram as we continue to invest in making it easier for people and businesses around the world. Feeds, Stories, short videos, ads, and more.
It should be noted that Instagram has previously invested in shopping tools to entice users to shop within the application, in the hope that this will help increase its profits.
After gaining popularity in China, many companies have invested heavily in direct purchase features. TikTok started testing in-app purchase features in the US in November last year and will introduce direct purchase features. The same applies to the United States.
Through its partnership with the Shopify platform, YouTube enables content creators to sell products directly on the platform. The Amazon Live Shopping platform includes a number of live recordings that can be watched immediately.