With the adoption of the technology by Google and Bing, generative AI has been hailed by many as the future of web search. Google announced on February 6 via the Google Bard blog, an interactive AI-powered chatbot that can respond to various requests and requests in dialogue.
On February 7, Microsoft announced the integration of an updated version of ChatGPT into the Bing search engine and Edge browser to allow more fluid natural language responses to search queries.
However, Norwegian company Opera (Opera) believes that generative AI will go beyond Internet search and affect everything people do using a web browser.
How does Opera plan to extend the use of generative AI in its browser?
On February 12, Opera officially announced plans to integrate AIGC (Artificial Intelligence Content) services to generate images, text, and audio for users in web browsers on computers and mobile devices.
In the near future, Opera will release a ChatGPT-compatible tool that abstracts the content of web pages via a (truncate) button added to the toolbar. The company plans to expand its existing AI projects and add AI-generated content services to its navigation, news and game offerings.
“We have announced the first phase of incorporating AI-powered features into PC browsers to demonstrate the ability to trim relevant web content and AI-generated web pages to make available to the browser,” Christian Colondra, Executive Vice President of Browsers at Opera, told Fast Company. "
The announcement sets a precedent for what the Opera browser can look like in this new era dominated by artificial intelligence, even though it only represents 2.4% of the web browser market.
Kolondra explained that Opera has accelerated its transition to AI due to recent announcements by competitors, but he says the company has been working on AI solutions for about 10 years. He noted that efforts to integrate AI-generated content services into Opera's browser product are relatively new, but have accelerated significantly.
On the other hand, Kolondra noted that Opera is integrating AI-generated content services into its browser at an early stage to help ordinary users adapt and understand how these tools can change their lives.
We expect fundamental changes in the way users and businesses use AI, which has the potential to disrupt individuals, businesses, and our society. It is therefore important to empower people to be at the forefront of this transformation.
Colendra acknowledged that despite the many concerns surrounding AI generation, such as copyright and misinformation, his company still had to work hard to ensure it was on the safe side. But Colondra says it's better to be ahead of the corner than to run to catch up.