The e-commerce sector is growing rapidly in the Arab world. In the UAE in particular, e-commerce sales will reach $10.57 billion in 2022, according to Statista.
E-commerce revenues in the Kingdom of Saudi Arabia also amounted to $9.67 billion, according to previous sources, and current expectations indicate that the sector’s growth rates will remain relatively constant in the coming years.
Social apps are one of the most important sources of traffic for websites and online stores, as they have a large number of active users and also provide merchants with innovative solutions for creating and managing paid ads.
If you sell products or services online, you can take advantage of the tools that Snapchat offers advertisers in your ad account, including the Snapchat pixel, which allows you to track visitor behavior and retarget them.
First, what is the Snapchat pixel and how does it work?
A Snapchat pixel is a small piece of uniquely numbered code that you can extract from the Events Manager section of your Snapchat ads account and add to your website code.
Within minutes of adding the pixel code to your website code, it starts recognizing site visitors and sends their numbers to the Events Manager in your ad account, where it displays the number of visitors per day to your website.
If you go to the Event Manager section of your ad account and check the pixel details, you'll see a chart showing the number of visitors to your website for the time period you selected.
Second, how to add Snapchat pixel to your website:
There are many ways to add a Snapchat pixel to your website or online store. You can choose the right method depending on your website building style. Here we explain the most popular ways to add a Snapchat pixel.
No matter how you build your website or online store, you can add snapchat pixel code through the popular Google Tag Manager platform where you can create a free account.
Next you have to create a container for your website in your Google Tag Manager account and then you have to send a code to the programmer responsible for your website to add it.
If you built your online store with an e-commerce platform like Zed or Basket, you will find a section to add the container ID without adding any code.
Now that your website is linked to the container you created in Google Tag Manager, you can use that container to add a Snapchat pixel, no coding required.
You can create a pixel from the Snapchat Ads Account Event Manager by following these steps:
- Go to your Snapchat Ads account and click on the (Event Manager) option.
- Click on the New event source option at the top right; Then follow the steps until you see the pixel code and number (Pixel ID).
You can then copy and paste the pixel number into the tags assigned to it by Google Tag Manager and set operating conditions for that pixel on all pages of your website.
Once you add the pixel and save your settings, within minutes the pixel will begin monitoring your website visits and reporting back to the website manager on the number of visitors across all pages of your website.
third; Create the events you want to track on your website:
When you create a pixel and add it to your website, the default event is to track visits across all pages on your website, but you can customize other specific events to be tracked individually, eg b. Add to cart or purchase events.
For example, if you create an event to track people who visit the checkout intro page on your site, you should include the tracking condition, which is another word in the link to that page, eg the b-word checkout.
In the case of creating an add to cart event, the meta word will be (shopping cart) or a meta word that is not repeated on other pages of your site and accordingly can be found in the links leading to this page.
In this case, new events appear in the event manager with the number of times they occurred before, as well as general default events showing the total number of visits to all pages of the site (page views).
fourth; Conduct conversion campaigns to encourage purchase:
Now that you have added the Snapchat pixel to your website and created the key events that you want to track repeating on your website, you can now launch an advertising campaign that aims to encourage purchase and is best suited to achieve this goal. It is a conversion activity.
This type of campaign aims to reach the Snapchat users who are most likely to visit your e-commerce site based on several factors, the most important of which are: Your activity data while using Snapchat.
If you go to your ad group settings when creating a conversion activity, there you will find a section where you can select the conversion event you want to primarily target, which is usually a purchase from an online store.
After you launch a campaign and interact with your audience, you'll see the total number of purchases made on your site and the cost of each purchase in the results.
Fifth ; Create a custom audience from website visitors:
It's more than just adding a Snapchat pixel to your website and running a conversion campaign to increase your sales because most people who see your ad won't buy the first time. The importance of campaign retargeting is shown here.
To retarget your visitors, you must first create a Custom Audience in the Audiences section of your Snapchat Ads account.
If you go to the Audiences section of your Snapchat Ads account, you will see that there are currently 6 types of Custom Audiences to choose from (Website Events) and this is the option to create a single Personal Audience from your visitors.
You can create a Custom Audience of visitors for all pages on your site or specific pages for a specified period of time, ranging from 1 day to 395 days.
Once you create a Custom Audience, you can easily retarget it in a new ad group, where you will find a section dedicated to including this Custom Audience in your targeting data.
Ideally, this new ad group will contain ads that are more attractive to your Custom Audience, such as: b. Testimonials from previous customers or special offers because this target group has already visited your website and seen your products.